Growth Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the demand-generation strategy for Carewell's brand, private label, and Care Services.

• Recognize opportunities for awareness and demand, and develop plans to capitalize on them.

• Maintain a prioritized, ongoing testing roadmap based on testable hypotheses.

• Discover and evaluate new awareness channels, primarily utilizing paid social.

• Align demand generation efforts with the paid search agency's demand capture initiatives.

• Manage the strategy, execution, and daily operations of paid social campaigns across Meta and other awareness platforms.

• Construct campaign frameworks for private label, co-op brand, and national brand categories.

• Experiment with creative elements, target audiences, messaging, and placements; convert findings into new hypotheses.

• Oversee budget pacing and expenditure to stay within agreed-upon targets.

• Collaborate with analytics on designing measurement approaches and analyzing business outcomes.

• Lead the creative vision from insights and concepts through to production.

• Draft creative briefs and produce or edit creative content as necessary.

• Create unique and authentic messaging tailored for Carewell's audience.

• Develop a repository of creative insights and learnings.

• Partner with content, e-commerce, Care Services, analytics, and the paid search agency.

• Assist in creating landing experiences, promotions, and enrollment processes that effectively convert generated demand.

• Keep track of platform changes, creative trends, and emerging channels.

• Drive key performance indicators such as brand awareness, branded search, direct traffic, customer acquisition, private-label demand, lead/enrollment volume, qualified lead conversion, and contribution to demand generation.

⛳️ Requirements

• 4–6 years of experience in growth, paid social, or demand-generation marketing, preferably within e-commerce or direct-to-consumer sectors.

• Previous experience with a health, medical supply, or caregiving-related brand is a significant advantage.

• Creative-first and hypothesis-driven operational methodology.

• Hands-on expertise in paid social, particularly with Meta; knowledge of TikTok, YouTube, display, or other platforms is a plus.

• Experience in audience strategy, creative testing, and budget management.

• Strong creative sensibility and the ability to direct and produce or edit creative work as required.

• Familiarity with concepts like ROAS, CPA, LTV, and incrementality measurement.

• Proven ability to design and conduct structured tests and leverage results for decision-making.

• Demonstrated experience managing paid social or awareness budgets with observable business impact.

• Comfort with ambiguity, a proactive approach, and strong initiative.

• Excellent communication skills for articulating hypotheses, results, and recommendations.

• Experience with brand awareness initiatives for multi-brand or private-label portfolios is advantageous.

• Familiarity with lead-generation or service-oriented marketing is a plus.

• Proficiency with tools such as Adobe, Canva, CapCut, or Figma is beneficial.

• Familiarity with BigCommerce or similar e-commerce platforms is a plus.

• Experience in testing emerging channels is a plus.

🏝️ Benefits

• Competitive salary.

• Health, Dental, and Vision insurance.

• Short-term Disability and Basic Life Insurance (fully employer-sponsored).

• Long-term Disability coverage.

• Supplemental Life Insurance options.

• 401(k) Retirement Plan.

• Fully remote work environment.

• Generous paid time off along with 6 paid holidays.

• Employee discount program.