Growth Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Create integrated demand-generation campaigns for APEX MCS, Inertia CS, Vela LMS, and key verticals utilizing email, LinkedIn, landing pages, content, events, nurturing, trials, and follow-up with sales.

• Identify ideal customer profiles, segment contacts and accounts, and develop personalized or account-based outreach strategies.

• Develop product positioning, personas, use cases, value propositions, proof points, comparisons, business cases, and messaging for launches.

• Design sales-enablement materials, including presentations, one-pagers, ROI tools, infographics, case studies, messaging, objection-handling resources, and account-specific content.

• Create and oversee HubSpot landing pages, forms, lists, workflows, nurturing programs, lead routing, lifecycle processes, dashboards, and reporting mechanisms.

• Ensure a consistent flow of reliable data between HubSpot and Salesforce.

• Set tracking and attribution standards, oversee funnel conversion, pinpoint drop-offs, and experiment with audiences, offers, messaging, calls to action, and follow-up strategies.

• Collaborate with sales teams on priority accounts, campaign follow-ups, lead response expectations, recycling, re-engagement, and feedback loops.

• Execute measurable campaigns before, during, and after events.

• Facilitate customer adoption, renewals, cross-selling, upselling, testimonials, and case studies.

• Define positioning, target audiences, campaign priorities, calls to action, funnel metrics, sales materials, reporting enhancements, sales handoffs, event follow-ups, and customer-expansion support within the first six months.

⛳️ Requirements

• Minimum of five years of experience in B2B growth marketing, demand generation, product marketing, lifecycle marketing, or integrated marketing.

• Proven track record of generating qualified meetings, demonstrations, opportunities, or pipeline—not merely focusing on awareness or engagement metrics.

• Extensive hands-on experience with HubSpot, covering landing pages, forms, lists, workflows, email, automation, lead management, and reporting.

• Excellent business writing and product-marketing capabilities, with the ability to simplify complex technical, compliance, or operational concepts.

• Capacity to personally design and launch campaigns, work closely with sales teams, prioritize multiple tasks, and utilize data to enhance performance.

• Preferred experience in B2B SaaS, RegTech, InsurTech, FinTech, learning management, compliance, enterprise training, insurance, Medicare, or financial services.

• Preferred familiarity with account-based marketing, mid-market or enterprise campaigns, conferences, product launches, trials, pilot programs, customer marketing, or cross-selling efforts.

• Responsible use of AI-enabled tools for research, personalization, content creation, campaign execution, and analysis.

• Commercially minded, highly accountable, curious, organized, and resourceful.

• Ability to engage credibly with executives and sales teams, set strategy, design campaigns, and present results.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health benefits, including medical, dental, and vision insurance.

• Opportunities for professional development and career advancement.

• Flexible work hours and remote work options.

• Collaborative and inclusive work environment.