Growth Marketing Manager

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Create and implement integrated marketing strategies that align with Leaves' business goals, pipeline targets, and revenue objectives.

• Generate demand through digital marketing, account-based marketing (ABM), webinars, events, content marketing, nurturing programs, partner initiatives, and other growth-oriented methods.

• Collaborate with sales leadership to identify target demographics, prioritize prospects, and synchronize marketing initiatives with business objectives.

• Design and refine buyer-focused campaigns throughout the marketing and sales funnel.

• Work in partnership with product marketing, content, digital, events, and other cross-functional marketing teams.

• Assist in coordinated outreach and account engagement initiatives alongside sales and business development teams.

• Evaluate, monitor, and analyze campaign, funnel, and pipeline performance using data, analytics, and AI-driven tools.

• Discover optimization opportunities to enhance effectiveness and maximize return on investment.

• Report on marketing performance, campaign outcomes, and strategic recommendations to marketing and sales stakeholders.

• Oversee program implementation and marketing expenditures in alignment with budgetary goals.

• Uphold Alight's brand standards, marketing best practices, and strategic growth initiatives.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related discipline, or an equivalent combination of education and experience.

• Over 5 years of experience in B2B marketing, demand generation, field marketing, growth marketing, or a similar field.

• Demonstrated ability to develop and implement integrated, multi-channel marketing programs that produce measurable pipeline and revenue results.

• Strong comprehension of demand generation, account-based marketing, buyer journeys, lead lifecycle management, and funnel optimization.

• Proven capacity to build trustworthy partnerships with sales leaders and cross-functional teams.

• Experience in analyzing campaign, funnel, and pipeline performance and converting insights into actionable strategies.

• Proven ability to utilize AI-enhanced tools and technologies for marketing planning, content creation, campaign execution, analytics, workflow efficiency, and business outcomes.

• Familiarity with digital marketing, email marketing, webinars, events, content marketing, direct mail, and paid media.

• Capability to translate business priorities into effective marketing strategies and execution plans.

• Exceptional communication, presentation, stakeholder management, and project management abilities.

• Ability to juggle multiple priorities in a dynamic, matrixed environment.

• Preferred: experience in HR technology, employee benefits, leave administration, HCM, payroll, or related sectors.

• Preferred: experience in marketing to HR, benefits, or employee experience decision-makers.

• Preferred: familiarity with Salesforce, marketing automation platforms, ABM technologies, and campaign performance reporting tools.

• Successful completion of a background check, as applicable to the position.

• Must possess work authorization in the Employing Country without present or future visa sponsorship.

🏝️ Benefits

• Health, dental, and vision coverage starting Day One.

• Wellbeing programs.

• Retirement plans with contribution matching.

• Generous paid time off.

• Parental leave.

• Opportunities for continuing education and career advancement.

• Flexible working arrangements whenever possible.

• Competitive total rewards package.

• Ongoing education and training.

• Potential for bonuses and/or incentives, based on role and level.

• Reasonable accommodations provided during the hiring process.

• Camera-on virtual interviews.

• Occasional travel to physical office locations may be necessary.