Growth Marketing Director

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of MQLs as the primary measure of success.

• Develop and implement a comprehensive growth marketing strategy that encompasses paid, organic, content, email, events, and partner channels.

• Create and refine demand generation programs aimed at security practitioners, CISOs, and engineering leaders at high-value accounts.

• Function as an individual contributor while having the potential to lead and expand a small marketing team.

• Build a marketing analytics framework to assess channel performance, attribution, and ROI.

• Leverage data to prioritize investments and make rapid iterations.

• Utilize data to inform positioning, competitive intelligence, case studies, and sales enablement materials.

• Collaborate with Sales on Ideal Customer Profile (ICP), messaging, and feedback loops for campaigns.

• Work alongside Product, Engineering, and Leadership to enhance XBOW’s brand and mission.

⛳️ Requirements

• Over 10 years of experience in B2B SaaS marketing.

• Minimum of 3 years in a senior or director-level role focused on growth or demand generation.

• Ideally possess experience within the cybersecurity or developer tooling sectors.

• Expertise in building, optimizing, and managing agents across revenue systems.

• Proven hands-on experience with account-based marketing strategies targeting enterprise or mid-market security and engineering personas.

• Demonstrated ability to build and scale pipeline generation programs that have resulted in measurable revenue growth at a high-growth startup.

• Extensive knowledge across paid search and social, SEO, content marketing, lifecycle email, and field or virtual events.

• Practical experience in marketing attribution, funnel reporting, and platforms such as HubSpot, Salesforce, or similar tools.

• Outstanding written and verbal communication skills, including the ability to translate complex technical concepts into engaging narratives.

• Capability to work independently, act swiftly, and develop scalable programs in an early-stage or resource-limited setting.

• Experience in marketing offensive security, penetration testing, or AI-driven security products to technical buyers and security practitioners is a plus.

• Previous involvement with a venture-backed startup during rapid scaling or growth from Series C to Series E is advantageous.

• Experience in community building or developer relations that contributes to organic brand awareness and grassroots adoption is a bonus.

🏝️ Benefits

• Competitive salary.

• Clear performance-based incentives.

• Equity package.

• Significant opportunities for advancement within the sales organization that can shape your career path.

• Meaningful work that directly contributes to XBOW’s mission of transforming cybersecurity and safeguarding organizations globally.