Growth Marketing Creative Producer

This is a fully remote position, open to applicants in United States.

📋 Description

• Evaluate the effectiveness of current creative initiatives to determine market performance.

• Monitor competitor messaging and creative strategies within the behavioral health sector and the broader DTC healthcare arena.

• Analyze intake data and open-ended responses for language, challenges, and trends that can directly influence creative direction.

• Remain engaged with social media dynamics and platform developments (TikTok, Instagram, Reels, etc.) to identify real-time resonating content.

• Develop and enhance audience archetypes, personas, and segments to steer performance marketing strategy.

• Convert research findings and audience insights into actionable creative briefs and concepts.

• Generate a consistent output of 5–10 new assets weekly, encompassing various formats such as video, UGC-style content, and static designs.

• Leverage AI tools and contemporary production technologies to accelerate workflows without compromising quality.

• Oversee multiple projects simultaneously, prioritizing tasks based on performance data and organizational demands.

• Collaborate with performance marketing teams to test, refine, and amplify successful strategies.

⛳️ Requirements

• Minimum of 3 years dedicated to content marketing, including practical experience managing organic social media and other owned content platforms.

• Possess a pragmatic approach, prioritizing performance and audience connection over superficial polish.

• Be a proactive contributor who takes initiative and delivers results.

• Utilize AI and contemporary tools to efficiently create high-quality content.

• Maintain a genuine curiosity about individuals, focusing on their motivations, resonances, and underlying reasons.

• Have practical experience in creative production, including video editing or content creation.

• Rely on data to inform creative choices, extracting insights from surveys, intake data, and performance analytics.

• Navigate complexity across various projects and formats while excelling in a dynamic work environment.

• Be passionate about mental health and energized by mission-driven work that makes a meaningful impact.

• Be a savvy social media user with an awareness of current trends.

🏝️ Benefits

• A competitive salary along with a performance-based bonus structure.

• Stock options providing you with equity in the company.

• Comprehensive healthcare coverage fully paid (medical, dental, vision).

• Pet Insurance.

• Life Insurance & Short/Long Term Disability coverage.

• 401k retirement plan.

• Unlimited paid time off and sick leave.

• Paid parental leave.

• Flexible remote work options and adaptable scheduling.

• Additional memberships and perks available.