Growth Marketer

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and manage AI-driven campaign workflows that automate targeting, personalization, content iteration, and follow-up across the entire funnel.

• Contribute to increasing web inbound lead volume through paid and organic digital channels, email, social media, third-party programs, and appropriate follow-up actions.

• Act as the primary campaign operator, coordinating messaging, timing, budgets, audiences, and execution among various stakeholders and channels.

• Create prompt libraries, campaign playbooks, and AI-supported briefs that expedite execution and enhance consistency across channels.

• Oversee specific demand generation initiatives, including third-party campaigns like content syndication, sponsored newsletters, sponsored content, and other scalable lead generation efforts.

• Leverage AI tools to construct audience segments, produce and test copy variations, and dynamically modify campaigns based on performance indicators.

• Track performance against campaign objectives and quarterly goals, identify planning gaps, and suggest modifications to enhance traffic, engagement, MQL generation, meetings, and pipeline contributions.

• Assist in the execution of select field marketing initiatives, including events, executive programs, and related follow-up activities that align with business priorities.

• Manage relationships with external vendors and partners, overseeing program budgets, timelines, and reporting to ensure programs are executed effectively and efficiently.

⛳️ Requirements

• 5+ years of experience in B2B marketing, with significant responsibility for growth marketing, demand generation, and digital campaigns.

• Proven experience in developing AI-driven campaign workflows or automations.

• Ability to craft clear, effective prompts and adapt AI-generated outputs into on-brand, high-converting campaign materials.

• Experience managing both paid and organic digital programs, including campaign activation through email, social media, sponsored content, content syndication, newsletters, webinars, or similar lead generation channels.

• Familiarity with digital/social outbound strategies and the coordination of campaign execution across various channels.

• Excellent project management skills, capable of handling multiple programs concurrently while keeping stakeholders aligned.

• Comfortable collaborating across functions with Sales, Customer Success, Product Marketing, Content, and Marketing Operations.

• Strong analytical skills, with experience in measuring campaign performance, managing to targets, and translating results into optimization strategies and corrective actions.

• A genuine curiosity about the future of AI in marketing and a history of adopting new tools before they become widely used.

🏝️ Benefits

• Health insurance

• Paid time off

• Flexible work arrangements

• Professional development opportunities

• Inclusive workplace culture