Growth Lead – Northeast Asia

This is a fully remote position, open to applicants in Asia.

📋 Description

• Take ownership of the product growth marketing strategy for NEA, concentrating on user acquisition, activation, trading activity, retention, and revenue generation.

• Gain a deep understanding of CeFi products and cryptocurrency trading, including Spot, Derivatives, Earn, Copy Trading, Trading Bots, and VIP products, while identifying key growth drivers.

• Develop and implement product-led go-to-market strategies based on local user behaviors, competitor landscapes, and market opportunities.

• Collaborate with Product, Business, BD, VIP, Affiliate, and regional teams to transform product capabilities into acquisition, conversion, and monetization prospects.

• Analyze the complete user funnel and enhance campaigns, product positioning, incentives, conversion pathways, and user segmentation.

• Employ digital and growth marketing tools, such as performance marketing, CRM, lifecycle marketing, referral programs, affiliate marketing, KOL/influencer channels, promotions, and incentive structures.

• Create user segmentation strategies and tailored product propositions for retail traders, active traders, high-value users, and other customer segments.

• Act as a representative for NEA users to global Product teams by pinpointing product deficiencies, competitive drawbacks, and emerging user requirements.

• Conduct competitor analysis encompassing products, pricing, incentives, campaigns, user journeys, and growth strategies.

• Set KPIs and measurement frameworks for marketing initiatives, taking ownership of their influence on product adoption and business growth.

• Formulate market-specific go-to-market strategies, keeping regulatory considerations, user targeting, communication constraints, and distribution methods in mind.

• Create scalable growth playbooks for testing in distinct NEA markets and for expansion upon success.

• Achieve measurable improvements in product adoption, active user count, trading activity, revenue, acquisition and activation efficiency, retention, reactivation, conversion of high-potential segments, priority product adoption, product/market gaps, and cross-team collaboration.

⛳️ Requirements

• In-depth knowledge of CeFi and crypto products is crucial.

• Familiarity with how centralized exchanges operate and an understanding of major trading products, user journeys, and the competitive landscape.

• Strong product intuition.

• Highly data-driven with a commercial focus.

• Robust understanding of digital growth tools and mechanisms, including performance marketing, CRM/lifecycle marketing, referral and affiliate programs, KOL channels, promotions, incentives, and conversion optimization.

• Proven track record of driving measurable business or product growth.

• Comprehensive understanding of crypto user behavior, particularly among active traders and high-value users.

• Ability to collaborate cross-functionally with Product and Business teams and influence priorities without relying on direct reporting lines.

• Strong market insight and awareness of regulatory and market conditions.

• Capability to balance growth ambitions with responsible execution, including user segmentation, targeting, communication, and channel strategies.

• Strong analytical skills in market research, competitive analysis, funnel analysis, and campaign performance evaluation.

• Excellent communication and leadership abilities.

• Experience in significant North East Asian crypto markets is highly preferred.

• Fluency in one or more NEA languages alongside English.

🏝️ Benefits

• Competitive total compensation package.

• Learning and Development programs and education subsidies to foster employees' growth and development.

• Various team-building initiatives and company events.

• Wellness and meal allowances.

• Comprehensive healthcare schemes for employees and their dependents.

• More exciting details to share throughout the process!