Growth Lead

📋 Description

• Spearhead the strategic collaboration with TikTok’s shop management and category teams to guarantee that Spreetail is among the first to adopt new features (e.g., Shop Tab integrations, Live Shopping initiatives).

• Develop the strategy for the TikTok Affiliate Center, creating frameworks to recruit, evaluate, and manage creator relationships that generate high-volume "earned" media sales.

• Take ownership of the implementation of TikTok-specific initiatives such as "Deal-of-the-Day," shop-funded coupons, and TikTok Shop Ads (PSA) to optimize ROAS.

• Collaborate with creative teams to ensure that product detail pages (PDPs) utilize TikTok-native video and imagery that effectively convert "scrollers" into "buyers."

• Establish and monitor success metrics through TikTok-specific KPIs: GMV via Affiliate versus Organic, Creator Collaboration Rate, and Shop Health Ratings.

• Work closely with Channel Operations to meet TikTok’s stringent fulfillment SLAs, ensuring that "Ready to Ship" times and seller ratings remain top-tier to prevent account suppression.

⛳️ Requirements

• Social Commerce Expertise: Previous experience specifically within the TikTok Shop or comparable social-selling environments (e.g., Instagram Shopping, Whatnot).

• Executive Influence: Proven capability to lead high-stakes discussions with external platform partners and internal executive stakeholders.

• Strategic Creativity: A "test-and-learn" approach, adept at identifying emerging viral trends and adjusting inventory or marketing strategies to seize demand.

• P&L Ownership: Established experience managing a complete P&L, particularly accounting for the distinct cost structures related to creator commissions, sample distribution, and platform fees.

• Data-Driven Modeling: Highly skilled in constructing financial models that predict the "spike" nature of social commerce and the effects of viral velocity on inventory turnover.

• Cross-Functional Leadership: Proficient at maneuvering within large organizations to align supply chain, creative, and finance teams with the unique demands of a 24/7 social marketplace.

🏝️ Benefits

• We offer the flexibility to prioritize your well-being. Spreetail fosters a work culture that values results and encourages taking necessary time off. Alongside a generous vacation policy, we provide paid time off for your wedding week, paid parental leave, and support for growing families.

• We celebrate achievements. Every year at Spreetail marks a milestone with the chance to receive special gifts, swag store credit, or donations to a nonprofit of your choice. We also honor individuals making an impact through Spreetail Spotlight Awards.

• We prioritize your Health & Wellness. Spreetail is dedicated to enhancing the employee experience through benefit programs and perks that offer substantial support. We provide affordable medical, dental, and vision plans with nationwide coverage, along with free telehealth and on-demand mental health resources.

• We create opportunities to transform your community. We encourage Spreetailers to give back and make a social impact, offering paid time off to do so.