Growth & Creative Marketing Generalist – B2B

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Create marketing materials independently, including social media graphics, campaign visuals, email designs, presentation slides, graphic banners, posters, infographics, one-pagers, digital advertisements, short-form videos, video editing, and other content development.

• Write and refine copy across various formats — blogs, case studies, social media posts, emails, LinkedIn newsletters, web pages, campaign materials, and sales enablement content as needed.

• Take ownership of the content calendar, ensuring that all activities are planned, produced, and published punctually.

• Ensure a consistent brand voice and visual identity across all channels and touchpoints.

• Identify content and creative gaps and proactively suggest ideas that align with business objectives.

• Utilize AI tools and efficient workflows to maintain high-quality standards while maximizing production efficiency.

• Assist in planning and executing integrated marketing campaigns from inception to delivery — managing the entire process, not just a segment of it.

• Craft ad copy and develop creative assets for Meta and other paid platforms; oversee basic campaign setup and performance tracking.

• Establish campaign tracking mechanisms and ensure accurate tagging of all campaign activities for reporting purposes.

• Analyze campaign performance, extract insights, and apply findings to future campaigns.

• Generate comprehensive post-campaign reports that highlight measurable outcomes.

• Manage 50% of organic social media presence on LinkedIn and other relevant platforms.

• Plan, create, and schedule content — writing copy and producing assets, with some assistance from the marketing team.

• Monitor community engagement and respond to comments effectively.

• Provide performance reports with genuine insights into what strategies are effective and why.

• Co-manage CMS content updates including new pages, copy revisions, and blog publishing.

• Develop landing pages for campaigns, ensuring the accuracy of copy, creative elements, and tracking.

• Collaborate with the web agency on development tasks — including briefing, reviewing, and approving work.

• Contribute to conversion rate optimization (CRO) initiatives and identify UX/technical issues as they arise.

• Offer content and creative assistance for event programs and help with day-of coordination as necessary.

• Facilitate the testing and validation of new propositions, audiences, and market opportunities through structured campaigns and content, aiding in product and go-to-market development.

• Take on additional marketing projects as the team and business expand.

⛳️ Requirements

• 3–5 years of experience in a B2B marketing role with clear, hands-on responsibility for content, creative, and campaign execution.

• A portfolio showcasing both writing skills and design capabilities — samples of copy and creative assets are essential.

• Demonstrable impact: the ability to reference campaigns or content programs you have led and show their results, including a link to your portfolio.

• Experience in planning and executing campaigns from start to finish, not just participating.

• Proven expertise in paid social, website management, and events along with core content and creative tasks.

• Strong copywriting skills across various formats, maintaining a confident, adaptable brand voice.

• Proficient in using Canva and Figma on a daily basis.

• Comfortable with setting up, managing, and reporting on Meta paid advertising campaigns at a basic to intermediate level.

• Solid grasp of campaign planning, including objectives, audience targeting, messaging, channels, and measurement.

• A keen creative eye with the ability to recognize quality design and produce it independently.

• Commercial awareness — connecting creative choices to business outcomes beyond mere aesthetics.

• Familiarity with GA4, Google Ads Manager, Semrush, and basic marketing reporting practices.

• Experience with HubSpot or a similar CRM and marketing automation platform.

• Comfortable managing content and pages using a CMS (such as WordPress or similar systems).

🏝️ Benefits

• 🏡 Work from home or at our dog-friendly office in Moorgate 🏢

• 📈 Equity options and 5% pension contributions.

• 🕜 Flexible working hours.

• 🌍 Opportunity to work abroad for up to 90 days each year.

• 🎉 Enhanced parental leave.

• 🏖️ 25 days of annual leave, in addition to public holidays.

• 🎂 Enjoy your birthday off as well as another significant day off.

• 🍜 Treat friends or family to a meal quarterly (up to £75).

• 🧘‍♀️ A monthly wellbeing bonus (£50 per month for gym membership or wellness activities) or private medical coverage.

• 🎳 Quarterly social events.

• 📚 A dedicated learning budget for your personal development.

• 💗 Contributing to social impact through improved patient healthcare.

• 💡 Work at a well-funded, rapidly growing startup that addresses a global problem in an innovative way.