Group Media Director, B2B

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of performance results across a diverse portfolio of multi-channel B2B paid media clients, ensuring achievement of KPIs such as CPL, pipeline influence, MQL/SQL conversion rates, and growth objectives.

• Supervise the creation and implementation of comprehensive B2B paid media strategies across multiple channels, including Google, LinkedIn, Programmatic, ABM, and newer B2B platforms.

• Guarantee the consistent application of best practices in:

• Account structure and optimization

• Testing frameworks, multi-touch attribution, and incrementality

• Creative and content feedback loops in collaboration with Creative teams

• Measurement and reporting rigor, including account-based measurement methodologies

• Act as the strategic escalation point for intricate performance issues.

• Serve as the senior strategic lead for pivotal client relationships.

• Conduct Quarterly Business Reviews, pipeline performance narratives, and forward-looking growth strategies for priority clients.

• Identify and drive opportunities for account expansion, including increased media investment, maturation of ABM programs, and channel diversification.

• Collaborate with Sales and Strategy teams to assist in new business pitches and growth opportunities.

• Build trusted relationships with client stakeholders, effectively communicating strategies, results, and pipeline impact.

• Lead, manage, and develop a team of media experts and practitioners, ensuring high performance and accountability.

• Oversee resource planning, team structure, and client allocation to ensure optimal role assignments.

• Mentor and develop direct reports, focusing on performance management, career progression, and skill enhancement.

• Enhance team capabilities in:

• B2B platform expertise

• Data analysis and pipeline storytelling

• Strategic thinking and client communication

• Act as the escalation point for team and client challenges.

• Manage the growth of media dollars within your portfolio through retention and expansion.

• Ensure strategies effectively balance performance, efficiency, and client profitability.

• Partner with divisional and finance leadership to maintain contribution margin, resource allocation, and account health.

• Identify and mitigate risks pertaining to performance, client satisfaction, or profitability.

• Ensure all accounts adhere to Power Digital standards for execution, pacing, and deliverables.

• Promote the adoption of tools, platforms, and processes that enhance efficiency and B2B performance.

• Maintain strong operational rhythms, including:

• Regular pipeline and performance assessments

• Testing roadmaps and prioritization

• Clear reporting and insights delivery

• Ensure adherence to SLAs and high-quality execution across all accounts.

⛳️ Requirements

• 8–10+ years of experience in paid media, B2B performance marketing, or media leadership roles.

• Proven track record of managing multi-channel B2B paid media strategies across a client portfolio.

• Experience overseeing substantial monthly media budgets ($200K–$1M+ per client preferred).

• Strong leadership experience in managing and developing high-performing teams.

• In-depth knowledge of major B2B paid media platforms (Google, LinkedIn, Programmatic; additional platforms are a plus).

• Comprehensive understanding of full-funnel strategy, encompassing demand generation, pipeline acceleration, and measurement throughout extended sales cycles.

• Experience translating platform performance into business outcomes (revenue, pipeline, LTV).

• Exceptional client-facing and communication skills, with the ability to influence senior stakeholders.

• Experience in supporting new business pitches and account expansion efforts.

• Data-driven, highly organized, and operationally adept.

🏝️ Benefits

• Base salary plus commission opportunities.

• Comprehensive Medical, Dental, and Vision insurance plans with up to 100% employer contribution towards employee monthly premiums.

• 401(k) plan with a 4% employer contribution matching.

• Unlimited Time Off available from day one.

• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) to engage in philanthropic activities.

• Fully flexible work environment: full-remote, in-office, or hybrid options.

• A one-time $100 USD Work From Home (WFH) stipend included in your first paycheck.

• Employee Assistance Program (EAP).

• 12 observed United States national holidays plus 2 mental health recharge days annually.

• Unlimited opportunities for growth and leadership within a rapidly expanding firm.

• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s).

• Quarterly awards, including cash prizes and recognition for outstanding performance.

• Opportunities to participate in the company's DEI initiatives.