Group Director – Experience Strategy

This is a fully remote position, open to applicants in New York.

📋 Description

• Oversee both internal and external workstreams for individual brands and their portfolios.

• Cultivate relationships as the primary contact for designated brands.

• Manage the implementation of Experience Strategy deliverables, which include Website/IVA Strategy, Omnichannel Plan, and Content Plan recommendations.

• Comprehend end-user requirements and evaluate user flows to minimize friction while identifying emotional connection points.

• Ensure customer experiences are optimally accessible and inclusive.

• Align the experience strategy with the overarching brand strategy.

• Develop tactical briefs and documentation for program execution.

• Assess omnichannel maturity and facilitate transformation and modular readiness across brands.

• Analyze both qualitative and quantitative data to produce actionable insights.

• Convert insights into data-driven narratives and strategic recommendations for clients.

• Assist Experience Strategy leadership with initiatives focused on organic growth and new business opportunities.

• Work collaboratively with senior leadership to create innovative deliverables that promote client success and agency development.

• Show a strong commitment to diversity, equity, and inclusion.

• Undertake additional responsibilities as assigned.

⛳️ Requirements

• Bachelor's degree in marketing, communications, or a related field.

• A minimum of 10 years of experience in Omnichannel Strategy, Experience Strategy, Digital Strategy, or a comparable field.

• Experience in Oncology is essential due to the specific client assignment.

• Background in the Pharmaceutical, Biotech, or Healthcare Marketing sectors.

• Excellent communication and presentation abilities.

• Profound understanding and experience in developing omnichannel experiences in pharma for HCPs and patients/caregivers.

• Strong analytical capabilities and experience leveraging data and customer research to guide strategic choices.

• Proficiency in Microsoft Office tools, including PowerPoint, Word, and Excel.

• Familiarity with digital collaboration and journey mapping tools, such as Miro, Mural, and Airtable.

• Working knowledge of marketing automation and CRM platforms, including Veeva, Salesforce Marketing Cloud, and Adobe.

• Skilled in utilizing AI systems and frameworks.

🏝️ Benefits

• Competitive salaries and benefits.

• Reasonable accommodations during the hiring process for qualified applicants with disabilities.

• An inclusive and diverse workplace culture.