Graphic Designer – Social Media

This is a fully remote position, open to applicants in India.

📋 Description

• Develop both static and dynamic advertisements for platforms such as Facebook, Instagram, TikTok, LinkedIn, and more, tailored to each specific format and placement.

• Generate organic social media content, including feed posts, carousels, Stories, Reels covers, and graphics for short-form videos.

• Create various ad versions for A/B testing and enhance designs based on performance analysis.

• Maintain and progress visual branding across all social media channels.

• Design reusable templates to ensure consistency and efficiency in recurring content creation.

• Utilize AI tools to accelerate concept development, produce ad variations, and streamline production while ensuring that the final output is polished, original, and aligns with brand standards.

• Schedule and publish posts through platforms such as Meta Business Suite, Later, Buffer, and Hootsuite.

• Collaborate with marketing and leadership teams to manage the monthly content calendar.

• Monitor interactions, including comments and messages, and identify items that require a response.

• Analyze basic metrics such as engagement, click-through rates, and reach to guide future design decisions.

• Collaborate with various teams across the organization to create presentations for clients, partners, leadership, and other stakeholders.

• Transform rough drafts, outlines, and data into visually appealing slides, charts, and infographics.

• Design and maintain branded presentation templates.

• Assist with pitch decks, proposals, reports, and other materials intended for clients as required.

⛳️ Requirements

• Over 5 years of experience in graphic design, particularly in digital or social media contexts.

• A portfolio showcasing strong design principles and including social media graphics or advertisements.

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator) and/or Figma.

• Knowledge of platform-specific ad specifications and design best practices.

• Experience in creating presentations using PowerPoint, Google Slides, or Keynote.

• Familiarity with contemporary AI design and content creation tools, including Adobe Firefly, Canva’s AI features, Midjourney, ChatGPT, and Claude.

• Ability to work efficiently, juggle multiple projects and requests from various teams, and accept feedback constructively.

• Highly organized, disciplined, and possess excellent verbal and written communication skills.

• Skills in motion graphics or video editing are advantageous.

• Experience with Meta Ads Manager or other advertising platforms is a plus.

• Knowledge of Meta Pixel and ad performance tracking is beneficial.

• Familiarity with social media scheduling tools is a bonus.

• Basic copywriting skills are desirable.

• Experience working with both B2B and B2C brands is a plus.

🏝️ Benefits

• Flexible remote work arrangement.