
Google Analytics Consultant
Posted 6 days ago

Posted 6 days ago
This is a fully remote position, open to applicants in India.
• Assist in data-driven marketing and business decision-making through web analytics and reporting.
• Set up, monitor, and enhance Google Analytics (GA4) tracking frameworks.
• Provide actionable insights across various digital campaigns and platforms.
• Collaborate with the Team Lead to analyze intricate data sources, identifying data trends and patterns.
• Conduct root cause analysis on complex data anomalies, working closely with data stewards to establish best practices.
• Capable of developing Measurement Plans for Web & App Analytics Platforms such as Google Analytics, Adobe Analytics, etc.
• Analyze data and produce insights related to revenue predictions, trends and anomalies, customer segmentation, among others.
• Collaborate closely with project management teams to enhance delivery and engagement.
• Enhance the performance of analytics and tagging capabilities to influence overall business outcomes.
• A minimum of 4 years of experience in Web Analytics, Mobile Measurement Platforms, and Tag Management Platforms.
• A solid understanding of the Google Marketing Platform and how to effectively utilize the Google stack.
• Strong analytical skills, visual thinking, and ability to identify opportunities.
• Proficient in clearly communicating processes.
• Prior experience working with Web Analytics platforms in previous roles.
• Good knowledge of HTML and JavaScript.
• Familiarity with Digital Marketing and/or Marketing Analytics.
• Knowledge of Google Analytics 360 and Google BigQuery.
• Experience with Google Marketing Platform & Google Cloud Platform.
• Familiarity with Visualization tools such as Tableau, Looker, Data Studio, etc.
• Commitment to Inclusion and Diversity.
• Equal opportunities for all individuals.
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