Google Analytics Consultant

This is a fully remote position, open to applicants in India.

📋 Description

• Assist in data-driven marketing and business decision-making through web analytics and reporting.

• Set up, monitor, and enhance Google Analytics (GA4) tracking frameworks.

• Provide actionable insights across various digital campaigns and platforms.

• Collaborate with the Team Lead to analyze intricate data sources, identifying data trends and patterns.

• Conduct root cause analysis on complex data anomalies, working closely with data stewards to establish best practices.

• Capable of developing Measurement Plans for Web & App Analytics Platforms such as Google Analytics, Adobe Analytics, etc.

• Analyze data and produce insights related to revenue predictions, trends and anomalies, customer segmentation, among others.

• Collaborate closely with project management teams to enhance delivery and engagement.

• Enhance the performance of analytics and tagging capabilities to influence overall business outcomes.

⛳️ Requirements

• A minimum of 4 years of experience in Web Analytics, Mobile Measurement Platforms, and Tag Management Platforms.

• A solid understanding of the Google Marketing Platform and how to effectively utilize the Google stack.

• Strong analytical skills, visual thinking, and ability to identify opportunities.

• Proficient in clearly communicating processes.

• Prior experience working with Web Analytics platforms in previous roles.

• Good knowledge of HTML and JavaScript.

• Familiarity with Digital Marketing and/or Marketing Analytics.

• Knowledge of Google Analytics 360 and Google BigQuery.

• Experience with Google Marketing Platform & Google Cloud Platform.

• Familiarity with Visualization tools such as Tableau, Looker, Data Studio, etc.

🏝️ Benefits

• Commitment to Inclusion and Diversity.

• Equal opportunities for all individuals.