Google Ads Expert

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Campaign Architecture: Design and implement comprehensive full-funnel campaigns across Google Search, YouTube (including Shorts), and Performance Max.

• Hands-on Optimization: Perform detailed A/B testing on headlines, extensions, and landing page pathways to enhance Quality Score and ROAS.

• Budget Scaling: Oversee and expand monthly expenditures to meet our $1M–5M ARR growth objectives while ensuring efficiency during our expansion.

• Creative Strategy: Collaborate with creative teams to refine video hooks and ad copy informed by real-time performance data and metrics related to creative fatigue.

• Technical Tracking: Keep track of essential metrics (CTR, CPC, Conversion Rate) and guarantee tracking precision through GA4 and Google Tag Manager.

⛳️ Requirements

• Google Ads Mastery: In-depth expertise in Search and YouTube Ads is essential.

• B2B/SaaS Experience: Highly desired, as it equips you with an understanding of long sales cycles and prioritizing lead quality over quantity.

• Analytical Rigor: You not only present data; you deliver insights. You have a comprehensive understanding of tCPA and tROAS bidding strategies.

• Copywriting: Excellent ability to craft persuasive, high-intent ad copy that resonates with user search queries.

• Technical Literacy: Knowledge of GA4, offline conversion tracking, and audience segmentation is crucial.

🏝️ Benefits

• Opportunity to work in a dynamic and innovative environment.

• Access to ongoing professional development and training resources.

• Competitive salary and performance-based incentives.

• Comprehensive health and wellness benefits.

• Flexible work hours and remote working options.