Google Ads Expert

This is a fully remote position, open to applicants in Serbia.

📋 Description

• Campaign Architecture: Design and implement comprehensive campaigns across Google Search, YouTube (including Shorts), and Performance Max.

• Hands-on Optimization: Perform extensive A/B testing on headlines, extensions, and landing page paths to enhance Quality Score and ROAS.

• Budget Scaling: Oversee and expand monthly expenditures to meet our $1M–5M ARR growth objectives, ensuring efficiency during our expansion.

• Creative Strategy: Collaborate with creative teams to refine video hooks and ad copy based on real-time performance analytics and creative fatigue indicators.

• Technical Tracking: Track vital metrics (CTR, CPC, Conversion Rate) and guarantee tracking precision through GA4 and Google Tag Manager.

⛳️ Requirements

• Google Ads Mastery: Extensive knowledge in Search and YouTube Ads is essential.

• B2B/SaaS Experience: Highly desirable, as you grasp long sales cycles and the distinction between lead quality and quantity.

• Analytical Rigor: You don't merely report figures; you deliver insights. You have a comprehensive understanding of tCPA and tROAS bidding strategies.

• Copywriting: Proficient in crafting persuasive, high-intent ad copy that resonates with user search queries.

• Technical Literacy: Knowledge of GA4, offline conversion tracking, and audience segmentation.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and career advancement.

• Flexible work environment with remote work options.

• Comprehensive health and wellness benefits.