Go-To-Market Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and implement thorough, end-to-end go-to-market strategies for new product introductions and strategic projects.

• Formulate GTM plans that encompass positioning, pricing, channel strategy, enablement, launch, and measurement.

• Establish success metrics and facilitate feedback loops after product launches.

• Gather and lead stakeholders from product, sales, marketing, service, compliance, and partner management.

• Foster alignment on launch goals, deliverables, and timelines.

• Oversee interdependencies and eliminate obstacles to execution.

• Craft compelling value propositions and customize positioning for competitive edge.

• Organize sales training, broker tools, Blue Plan partner education, and FAQs.

• Ensure all supporting materials, campaigns, and digital assets are prepared for launch.

• Maintain launch roadmaps and conduct regular GTM checkpoints.

• Monitor launch readiness and proactively identify and escalate risks.

• Track adoption and adjust strategies following the launch.

• Perform additional related duties and responsibilities as assigned.

⛳️ Requirements

• Bachelor’s degree in a relevant field or equivalent military experience.

• Over 7 years of experience in product marketing, commercialization, or GTM execution in health or ancillary insurance.

• Demonstrated success in coordinating cross-functional product launches or commercialization initiatives.

• Strong program management capabilities for complex, multi-faceted projects.

• In-depth understanding of ancillary insurance, broker/partner dynamics, and the competitive landscape.

• Capacity to strategically orchestrate and align teams towards a unified launch objective.

• Excellent communication skills to convey strategy into clear actions both internally and externally.

• Proficient in utilizing data-driven insights to refine strategy, assess impact, and promote continuous improvement.

• Exceptional collaboration skills with the ability to influence and lead without direct authority.

• Experience with broker distribution and health plan partnerships is advantageous.

🏝️ Benefits

• Exceptional and cost-effective benefits package.

• 3.5 weeks of paid time off (PTO) and 11 paid holidays.

• 401(k) plan with up to a 6% match; fully vested from day one.

• Remote work opportunities with company-supplied equipment.

• Collaborative, team-oriented environment with supportive colleagues.

• Opportunities for career advancement.

• Tuition reimbursement programs.

• Employee Assistance Program available.

• Inclusion Council and Employee Resource Groups.

• Recharge Days and Volunteer Time Off.

• Annual incentive plan based on company and individual performance.