Go-to-Market Manager

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Take full ownership of the end-to-end execution of time-sensitive, multi-channel campaigns aimed at specific account segments, including both new and existing motions.

• Convert segments and intent data into comprehensive campaign briefs that outline winning strategies, messaging frameworks, channel plans, and timelines.

• Manage parallel campaign build processes to ensure timely and accurate launches.

• Serve as a strategic operator for new product and solution introductions, developing go-to-market narratives and execution strategies.

• Create client- and prospect-facing content, such as emails, landing pages, advertising copy, and Sales Development Representative (SDR) scripts.

• Transform client business challenges into compelling campaign narratives that foster urgency and relevance.

• Ensure consistent and personalized messaging across all touchpoints by utilizing Artisan and the Demand Gen repository.

• Collaborate with Demand Generation, SDR, Sales, and Client Success teams to align on accounts and messaging.

• Provide the Priority SDR team with context regarding campaigns, segment justification, and recommended talking points.

• Work alongside Marketing Operations on Marketo builds, lead routing, and tracking within Salesforce campaigns.

• Collaborate with Account-Based Marketing (ABM) and Field Marketing teams on account targeting strategies.

• Monitor intent creation, MQL/MQC volume, opportunity generation, and the qualified pipeline influenced by expected value.

• Evaluate campaign results, document learnings, and incorporate insights back into the Demand Gen repository.

• Identify underperforming segments or channels and enhance messaging, sequencing, or targeting accordingly.

• Utilize 6Sense signals to recalibrate priorities as accounts evolve.

⛳️ Requirements

• A Bachelor’s degree is required.

• Over 5 years of experience in B2B demand generation, campaign management, revenue marketing, or a go-to-market role.

• Excellent written and verbal communication skills, tailored to the audience.

• Proven ability to manage go-to-market strategies from conception to revenue generation, including end-to-end launches and campaigns.

• Capability to swiftly translate insights into actions in uncertain environments.

• Strong skills in data-driven business analysis and performance evaluation.

• A genuine intellectual curiosity and a desire to enhance approaches.

• Capacity to urgently execute towards ambitious goals.

• Exceptional attention to critical details.

• Consistent follow-through and reliable delivery.

• Practical experience with marketing automation tools like Marketo.

• Familiarity with CRM platforms such as Salesforce.

• Experience with ABM platforms like 6Sense or Demandbase.

• Knowledge of AI-driven outreach tools such as Artisan, Clay, Qualified, or similar technologies.

• Previous experience in healthcare SaaS or a similarly complex, long-cycle B2B context is advantageous.

• Must reside in EST or CST time zones within the US or Canada.

🏝️ Benefits

• Fully remote work options along with reimbursements for home office expenses.

• Competitive salary package.

• Flexible paid time off plus eight company-observed holidays.

• Monthly reimbursement for mobile phone, internet, and wellness expenses.

• Comprehensive 12-week paid parental leave for U.S. employees, along with a generous parental benefit for employees in Canada.

• A variety of insurance options available for individuals (and their pets!).

• Reimbursement opportunities for continuing education and professional certifications.

• Chance to participate in an Employee Resource Group.

• A workplace culture focused on recognition, inclusivity, professional growth, and development opportunities.