Go-to-Market Manager

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Take ownership of the complete execution of time-sensitive, multi-channel campaigns aimed at specific account segments across both new and existing initiatives.

• Convert segments and intent data into comprehensive campaign briefs that encompass winning strategies, messaging frameworks, channel plans, and timelines.

• Manage simultaneous campaign development tracks to ensure timely and consistent messaging.

• Develop go-to-market narratives and execution strategies for new product and solution rollouts.

• Create engaging emails, landing pages, ad copy, and SDR talk tracks for clients and prospects.

• Transform client business challenges into compelling campaign narratives that foster urgency and relevance.

• Ensure consistent and personalized messaging by utilizing Artisan and the Demand Gen repository.

• Collaborate with Demand Gen, SDR, Sales, and Client Success teams to align messaging and account focus.

• Provide the Priority SDR team with briefings regarding campaign context, segment rationale, and talk tracks.

• Work alongside Marketing Operations on Marketo builds, lead routing, and Salesforce campaign tracking.

• Collaborate with ABM and Field Marketing teams on account targeting strategies.

• Monitor intent generation, MQL/MQC volume, opportunity creation, and qualified pipeline impact.

• Evaluate campaign outcomes, document insights, and integrate findings back into the Demand Gen repository.

• Identify underperforming segments or channels and enhance messaging, sequencing, and targeting as necessary.

• Leverage 6Sense signals to modify account prioritization.

⛳️ Requirements

• A bachelor’s degree is required.

• Over 5 years of experience in B2B demand generation, campaign management, revenue marketing, or a go-to-market role.

• Strong communication skills with the ability to articulate clear and confident arguments in writing, verbally, or in presentations.

• Proven experience in leading go-to-market initiatives from concept to revenue generation.

• Capacity to swiftly transition from insights to actionable steps in uncertain environments.

• Proficient in data analysis and interpretation.

• Demonstrated intellectual curiosity and capability to devise unique campaign strategies.

• Strong attention to detail and a commitment to thorough follow-through.

• Practical experience with Marketo or similar marketing automation tools.

• Familiarity with Salesforce or comparable CRM platforms.

• Experience using 6Sense, Demandbase, or similar ABM platforms.

• Proficient with Artisan, Clay, Qualified, or similar AI-driven outreach tools.

• Background in healthcare SaaS or a similarly intricate, long-cycle B2B environment.

🏝️ Benefits

• Fully remote work environment.

• Reimbursements for home office expenses.

• Monthly allowances for cell phone, internet, and wellness expenses.

• Competitive salary package.

• Flexible paid time off (PTO).

• Paid company holidays.

• Comprehensive healthcare benefits for you, your family, and pets starting from day one.

• Generous enhancements for parental leave benefits.

• Support for continuing education and reimbursement for professional certifications.

• A range of offsite events and activities for team bonding and connection.

• Opportunities for local in-person volunteer events and community give-back programs.

• A company-wide recognition platform with redeemable points and a catalog of items.

• Employee Resource Groups available for support.

• Accommodations can be requested for candidates participating in the selection process.