Go-to-Market, Industry Marketing Manager

This is a fully remote position, open to applicants in Pennsylvania.

📋 Description

• Assist in the implementation of go-to-market strategies across key sectors, including Retail, Manufacturing, Transportation & Logistics, Energy, Insurance, Healthcare, and other high-growth markets.

• Create and uphold industry messaging, value propositions, client stories, and sales materials.

• Develop and manage industry-specific landing pages, webinars, marketing campaigns, nurture programs, and related marketing resources.

• Aid in launching products and commercialization efforts tailored for specific industries.

• Conduct customer interviews, market analysis, and competitive research to inform go-to-market strategies.

• Track industry developments, emerging customer demands, shifts in buying centers, and competitive landscape.

• Convert market insights into messaging, campaign suggestions, and customer-oriented content.

• Maintain industry personas, use cases, and relevant documentation.

• Design sales strategies, battle cards, presentations, customer proof points, and training resources.

• Collaborate with Sales and Business Development to enhance strategic account planning and executive discussions.

• Ensure that customer-facing messaging is consistent across various campaigns, presentations, and outreach initiatives.

• Assist in producing case studies, testimonials, and success stories specific to industries.

• Organize industry webinars, customer panels, follow-up initiatives post-conferences, and thought leadership efforts.

• Work alongside Product Marketing, Creative Services, and Digital Marketing to implement cohesive campaigns.

• Coordinate cross-departmental efforts that support strategic growth objectives.

• Facilitate AI-enhanced marketing workflows and identify avenues for automating campaign execution.

• Collaborate closely with Product, Marketing, Sales, Business Development, Customer Success, Revenue Operations, and Creative Services.

• Assist with various strategic initiatives as business priorities shift.

• Contribute to the ongoing enhancement of AccuWeather's go-to-market strategies and marketing effectiveness.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• 4–7 years of experience in B2B Marketing, Industry Marketing, Product Marketing, Sales Enablement, or Go-to-Market roles.

• Proven experience in creating customer-facing marketing content and sales enablement resources.

• Strong comprehension of enterprise purchasing processes and customer journeys.

• Exceptional written communication, presentation, and storytelling abilities.

• Experience in managing multiple cross-functional projects concurrently.

• Robust analytical capabilities with the ability to convert customer and market insights into actionable marketing initiatives.

🏝️ Benefits

• AccuWeather is proud to be an Equal Opportunity/Affirmative Action Employer.

• We are dedicated to ensuring equal employment opportunities for all applicants and current employees, evaluating qualified candidates without regard to race, creed, color, national origin, sex (including pregnancy and gender identity/expression), sexual orientation, age, ancestry, physical or mental disability, marital status, political affiliation, religion, citizenship status, genetic information, veteran status, or any other basis protected by applicable federal, state, or local law.

• AccuWeather is committed to working with and providing reasonable accommodations to individuals with disabilities.