This is a fully remote position, open to applicants in Pennsylvania.

📋 Description

• Manage the technical health of the site, indexing performance, and site architecture for over 60 regional websites.

• Create standardized SEO playbooks.

• Lead strategies for Answer and Generative Engine Optimization (AEO/GEO).

• Monitor trends in conversational prompts and implement automation tools for optimizing metadata and content tagging.

• Collaborate with Paid Search, Web, and Content teams to integrate organic search insights into buyer journeys.

• Enhance the website's information architecture.

• Develop performance dashboards to track rankings, organic traffic, and conversions.

• Convert behavioral data into prioritized optimization roadmaps.

• Oversee global agency partners to ensure high-quality execution.

• Educate cross-functional stakeholders on SEO best practices.

⛳️ Requirements

• A minimum of 8 years of SEO experience, preferably in a large, matrixed B2B organization managing complex, multi-site digital ecosystems.

• In-depth knowledge of technical SEO, site architecture, enterprise platforms (such as BrightEdge and SEMrush), and emerging AI search methodologies (AEO/GEO).

• Demonstrated ability to translate search intent and complex behavioral data into effective content and optimization strategies.

• Outstanding communication and cross-functional collaboration abilities, with a talent for influencing stakeholders and simplifying technical concepts.

• A Bachelor’s degree in Marketing, Business, Information Technology, or a related field is preferred.