Global Paid Search Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Establish the overarching paid search strategy for mid-market and enterprise sectors, incorporating AI-enhanced workflows at every stage.

• Leverage Google Ads MCP server integrations to streamline campaign management, uncover insights, and respond to signals more swiftly than manual processes permit.

• Implement AI agents for automated bid modifications, budget management, and anomaly identification across Google and Microsoft Ads.

• Utilize Claude Enterprise, Gemini for Ads, and Performance Max AI for keyword analysis, match type evaluation, negative keyword identification, and query classification.

• Develop and expand AI-driven ad copy and creative testing methodologies—structured, hypothesis-led, and ongoing.

• Lead bid strategies using AI-based models, value-based bidding (VBB), and audience signals (RLSA, Customer Match, CRM-targeting).

• Create SEM playbooks that integrate AI into every replicable process, from campaign development to performance analysis.

• Collaborate with Analytics and Data teams to guarantee comprehensive visibility into ROI, pipeline contributions, and attributions across campaigns.

• Manage annual and quarterly budget planning, pacing, and forecasting.

• Connect ad expenditures to pipeline contributions, from initial click to closed-won, in collaboration with Analytics.

• Ensure campaign integrity through naming standards, UTM governance, conversion imports, and offline event tracking.

• Keep abreast of platform AI beta features and algorithm modifications through direct connections with Google and Microsoft representatives.

⛳️ Requirements

• A minimum of 4 years in SEM or performance marketing, overseeing multi-million dollar budgets with demonstrable pipeline impact.

• 1-2 years of practical AI experience in a paid search or performance marketing environment.

• Operational proficiency with Claude Enterprise, Gemini for Ads, or Performance Max AI in everyday tasks.

• Understanding of Google Ads MCP server or agent-based campaign management techniques.

• Proven application of AI agents for bid automation, large-scale creative testing, or keyword strategies.

• Extensive experience in enterprise B2B SaaS with full-funnel visibility leading to closed-won outcomes.

• Proficient in Salesforce, Tableau or Looker, offline conversion tracking, and enhanced conversions for leads.

• Strong analytical skills in bid modeling, forecasting, and attribution.

• Based in NYC or on the East Coast.

• Preferred Qualifications:

• Experience in developing AI-driven creative and copy testing systems at scale.

• Knowledge of multi-touch attribution (MTA), MMM, or incrementality testing.

• Familiarity with paid/organic alignment strategies.

• Strong relationships with Google and Microsoft for beta access and co-marketing opportunities.

• Experience in scaling SEM initiatives across global markets.

🏝️ Benefits

• Medical, Vision, Dental, 401(k), Commuter, Health, and Dependent FSA.

• Unlimited PTO.

• Industry-leading gender-neutral parental leave.

• Paid Company Holidays.

• Paid Sick Time.

• Employee stock purchase program.

• Disability and life insurance.

• Employee assistance program.

• Gym membership reimbursement.

• Cell phone reimbursement.

• Numerous company-sponsored events, including regular happy hours and team-building activities.