Global Paid Search Manager

📋 Description

• Establish the global vision for paid search across both mid-market and enterprise segments, incorporating AI-augmented workflows at every level.

• Leverage Google Ads MCP server integrations to automate campaign management, uncover insights, and respond to signals more swiftly than traditional manual processes allow.

• Implement AI agents for automated bid adjustments, budget management, and anomaly detection within Google and Microsoft Ads.

• Utilize Claude Enterprise, Gemini for Ads, and Performance Max AI for conducting keyword research, match type analysis, negative keyword mining, and query categorization.

• Develop and expand AI-generated ad copy and creative testing frameworks that are structured, hypothesis-driven, and continuous.

• Lead bid strategy through AI-driven models, value-based bidding (VBB), and audience signals such as RLSA, Customer Match, and CRM-based targeting.

• Create SEM playbooks that integrate AI into every repeatable workflow, from campaign creation to performance analysis.

• Collaborate with Analytics and Data teams to guarantee comprehensive visibility into ROI, pipeline contributions, and attribution across campaigns.

• Oversee annual and quarterly budget planning, pacing, and forecasting.

• Ensure a seamless connection between ad spend and pipeline contribution, from the initial click to closed-won, in collaboration with the Analytics team.

• Maintain campaign hygiene, including naming conventions, UTM governance, conversion imports, and offline event tracking.

• Stay informed on platform AI betas and algorithm updates through direct relationships with representatives from Google and Microsoft.

⛳️ Requirements

• A minimum of 4 years in SEM or performance marketing, managing budgets in the multi-million dollar range with quantifiable pipeline impact.

• 1-2 years of practical AI experience within a paid search or performance marketing environment.

• Operational knowledge of Claude Enterprise, Gemini for Ads, or Performance Max AI in daily workflows.

• Familiarity with Google Ads MCP server or agent-based campaign management methods.

• Demonstrated experience using AI agents for bid automation, large-scale creative testing, or keyword strategy development.

• Extensive experience with enterprise B2B SaaS and full-funnel visibility leading to closed-won outcomes.

• Proficient in Salesforce, Tableau or Looker, offline conversion tracking, and enhanced conversions for leads.

• Strong analytical skills: bid modeling, forecasting, and attribution expertise.

• Must be based in NYC or on the East Coast.

• Preferred Qualifications:

• Experience in developing AI-powered creative and copy testing systems at scale.

• Knowledge of multi-touch attribution (MTA), MMM, or incrementality testing.

• Understanding of paid/organic alignment strategies.

• Strong relationships with Google and Microsoft for beta access and co-marketing opportunities.

• Experience in scaling SEM programs across international markets.

🏝️ Benefits

• Medical, Vision, Dental, 401(k), Commuter, Health, and Dependent FSA.

• Unlimited PTO.

• Industry-leading gender-neutral parental leave.

• Paid Company Holidays.

• Paid Sick Time.

• Employee stock purchase program.

• Disability and life insurance.

• Employee assistance program.

• Gym membership reimbursement.

• Cell phone reimbursement.

• Numerous company-sponsored events, including regular happy hours and team-building activities.