Global Marketing Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Develops, plans, and oversees the implementation of a global marketing strategy and experiences aimed at both partner ecosystem audiences and direct sales customers.

• Responsible for the comprehensive marketing mix: recruiting, enabling, and expanding IT partners while generating new business through worldwide demand generation initiatives focused on end customers.

• Collaborate with global and regional marketing teams and stakeholders to build synergies and foster teamwork.

• Manage the tracking and reporting of global campaign KPIs and outcomes in alignment with business expectations, ensuring regular updates of results to both internal and external stakeholders.

• Formulate a global go-to-market strategy, product positioning, messaging, and target audiences/personas to create impactful marketing campaigns that yield sales-ready leads from appropriate buyers.

• Oversees the global marketing budget to achieve ROI against marketing strategies, executing effectively by leveraging the Arrow ECS Performance Marketing Team.

• Evaluates and communicates the effectiveness and metrics of campaigns to Arrow, including but not limited to MQLs, Pipeline Value, and Estimated Revenue. Suggests innovative ideas to enhance campaign impact and drive growth.

⛳️ Requirements

• Typically requires 5 to 7 years of global marketing experience.

• Minimum of 3 years of experience in creating strategic marketing plans.

• Proven experience in developing and executing demand generation campaigns.

• Expertise in creating multi-tactic campaigns for execution across multiple regions using digital marketing, field marketing (event experience is essential), and Account Based Marketing techniques.

• Experience in crafting marketing plans both to and through channel ecosystem partners.

• Background in the IT channel with partners, preferably in a distribution role.

• A collaborative team player with strong interpersonal service skills.

• Capable of thriving in a fast-paced environment while managing multiple projects and stakeholders simultaneously.

• Excellent writing, presentation, and communication skills.

• Proficient in Microsoft Office applications.

🏝️ Benefits

• Medical, Dental, and Vision Insurance.

• 401k with Matching Contributions.

• Short-Term and Long-Term Disability Insurance.

• Health Savings Account (HSA) and Health Reimbursement Account (HRA) Options.

• Paid Time Off (including sick leave, holidays, vacation, etc.).

• Tuition Reimbursement.

• Opportunities for Growth.

• And more!