Global Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead and cultivate a team of three global marketing experts.

• Establish clear priorities that align with commercial objectives and growth strategies.

• Mentor the team on digital execution, fostering an ownership mindset and accountability.

• Formulate and implement a global marketing strategy that aligns with growth goals, new product introductions (NPI), and strategic accounts.

• Connect Product, Sales, and Marketing to guarantee uniform messaging and prioritization.

• Leverage AI and automation to enhance campaign performance, optimize customer targeting, and improve execution efficiency.

• Gather voice of the customer (VOC), competitive insights, and market trends, translating these into actionable positioning and go-to-market (GTM) strategies.

• Utilize analytics and AI-driven tools to refine segmentation, generate insights, and enhance decision-making.

• Oversee campaigns, content, and communications across various platforms including web, email, collateral, and events.

• Coordinate trade shows, account-based marketing (ABM) programs, and sales enablement initiatives.

• Ensure consistent global brand positioning while utilizing AI to expedite content creation and personalization without compromising technical accuracy.

• Manage marketing systems and reporting tools (HubSpot, Salesforce, analytics).

• Monitor key performance indicators (KPIs): marketing qualified leads (MQLs), conversion rates, campaign ROI, and pipeline contribution.

• Oversee budget management, vendor relationships, and external partnerships; promote the adoption of modern marketing technology and AI-driven workflows.

• Direct the demand generation engine, including campaigns, webinars, trade shows, digital advertising, and lead capture efforts.

• Propel performance marketing initiatives (Google Ads, LinkedIn, HubSpot workflows) with ongoing ROI optimization.

• Enhance funnel performance through search engine optimization (SEO), geographic (GEO) and account-based optimization (AEO), website enhancements, and data-driven experimentation.

⛳️ Requirements

• Bachelor’s degree and over seven years of experience in B2B marketing, ideally within industrial, technical, or manufacturing sectors.

• Demonstrated success in hands-on demand generation and digital marketing efforts.

• Experience in leading and nurturing small, high-impact teams.

• Strong commercial acumen with the capability to connect marketing efforts to revenue results.

• Familiarity with CRM systems, marketing automation, analytics tools, and emerging AI technologies.

• Ability to distill complex offerings into clear, compelling customer value propositions.

• Comfortable operating in a dynamic, fast-paced environment with a focus on delivering impactful results.

🏝️ Benefits

• Travel as required for customer events, team meetings, trade shows, and more.