Global Marketing Analytics Developer

This is a fully remote position, open to applicants in Serbia.

📋 Description

• Monitor and evaluate the performance of global and regional marketing campaigns throughout the entire funnel, from initial engagement and MQLs to SQLs, pipeline creation, and finalized revenue.

• Assist in multi-touch and account-level attribution to assess the influence of marketing channels and campaigns on pipeline and revenue.

• Create and uphold KPI reports and dashboards that encompass conversion rates, generated and influenced pipeline, cost per MQL, and marketing ROI.

• Design, implement, and sustain automated data pipelines using Microsoft Azure Data Factory to consolidate and transform data from various sources.

• Establish and maintain REST API integrations between Azure and Salesforce, HubSpot, Google Analytics 4, and LinkedIn Ads.

• Construct and enhance complex SQL queries, stored procedures, and data models for reporting and analytical purposes.

• Utilize Python to streamline data extraction, transformation, validation, and processing.

• Create interactive, data-driven analytics dashboards and web applications utilizing React.js.

• Implement backend functionalities and integrations through Node.js.

• Ensure data quality and consistency within CRM, marketing automation, and reporting systems.

• Leverage Git and Azure DevOps to oversee version control, CI/CD pipelines, and deployment procedures.

• Convert analytical insights into clear, actionable recommendations for marketing stakeholders at both global and regional levels.

⛳️ Requirements

• Minimum of 3 years of experience in marketing analytics, marketing development, marketing operations, reporting, or a similar technical role.

• Practical experience with Microsoft Azure Data Factory (ADF), encompassing the development, deployment, and maintenance of automated data pipelines.

• Proficient in SQL, including complex queries, stored procedures, data modeling, and performance optimization.

• Strong skills in Python for data extraction, transformation, validation, and automation tasks.

• Experience in developing REST API integrations between data platforms and marketing or CRM systems.

• Familiarity with Azure DevOps, Git, version control, CI/CD pipelines, and deployment processes.

• Background in JavaScript and React.js for crafting interactive, data-driven web applications and analytics dashboards.

• Experience with Node.js for backend development, REST API integrations, and data processing.

• Strong analytical and problem-solving abilities, with a knack for translating business needs into technical solutions.

• Knowledge of marketing funnel metrics, campaign attribution, and analytics related to pipeline and revenue.

• Excellent communication skills and the capacity to collaborate with both technical and non-technical stakeholders across global teams.

🏝️ Benefits

• 7-month contract

• 40 hours/week

• Freelancer / independent contractor engagement