Global Demand Generation Lead

This is a fully remote position, open to applicants in Poland.

📋 Description

• Take ownership of, enhance, and consistently refresh buyer personas and lifecycle journey maps across various touchpoints including web, UX, email, social media, and video/YouTube.

• Convert customer pain points into content frameworks that are segment-focused and solution-driven.

• Examine performance data and audience insights to refine content strategy based on real-time behaviors.

• Merge qualitative and quantitative data, proprietary insights, competitive research, and performance metrics into compelling content narratives.

• Facilitate content strategy workshops, journey-mapping sessions, and collaborative activities with stakeholders from Product, UX, and Sales.

• Collaborate with UX, design, social, product management, and regional marketing teams to create a seamless customer experience.

• Develop and implement standardized global content delivery templates and schedules.

• Design and advocate for AI-driven content production workflow guidelines.

• Enhance content structures for traditional search, AI synthesis engines, conversational bots, and generative search.

• Oversee external creative agencies, freelancers, and production partners.

• Link content performance to customer journey metrics, revenue, and conversion insights with subject matter experts.

⛳️ Requirements

• 8–10 years of specialized experience in digital marketing and content strategy.

• Demonstrated success in constructing content frameworks from the ground up in complex industries or dynamic agency settings.

• Proven ability to lead interactive content strategy workshops and exercises.

• Outstanding skills in analyzing data dashboards, interpreting web analytics, UX research, and social listening insights.

• Extensive, demonstrable experience in developing buyer personas and lifecycle journey maps.

• Capability to simplify highly technical products or services into clear, solution-focused narratives.

• Experience in integrating generative AI tools into content operations, editing, and workflow automation while upholding content integrity.

🏝️ Benefits

• Private medical care.

• Life insurance.

• Retirement scheme.

• Multisport card.

• Opportunity to work globally as part of an international organization.

• Work within a respectful, inclusive, and friendly environment that promotes an open-door policy.

• Comprehensive professional training and onboarding package.

• Support for your professional development, including the possibility of obtaining certifications or co-founding studies.

• Assistance with work-life balance through participation in community groups, CSR initiatives, and volunteering.

• Internal integration events.