Global Customer Marketing Manager

This is a fully remote position, open to applicants in Spain.

📋 Description

• Take charge of the worldwide customer marketing strategy aimed at cross-selling, upselling, and retention efforts.

• Design and implement integrated campaigns (including email, digital, webinars, and events) directed at segments of the installed base.

• Collaborate with Customer Success and Sales teams to pinpoint expansion opportunities and synchronize on account priorities.

• Work closely with the Revenue Marketing team to ensure alignment on global campaigns, messaging, and pipeline objectives.

• Lead initiatives such as customer lifecycle marketing, adoption campaigns, and strategies for expansion.

• Assist in organizing and executing customer conferences and flagship events (e.g., Champions of Manufacturing), focusing on driving registrations and attendance from the installed base.

• Formulate segmentation and targeting strategies based on industry, product usage, and customer maturity levels.

• Achieve pipeline and revenue targets linked to expansion (Sales Accepted Opportunities, pipeline contribution).

• Maintain a strong focus on pipeline performance, overseeing opportunities from the start of campaigns to revenue generation.

• Evaluate areas where opportunities may be stalling or failing within the funnel, proactively implementing measures with Sales and Customer Success to enhance conversion and progression.

• Ensure pipeline hygiene and SLA accountability by facilitating timely follow-ups, clear stage advancements, and precise data capture across customer marketing-generated opportunities.

• Track performance through weekly reporting, optimizing spending and campaign effectiveness.

• Partner with Marketing Ops and RevOps teams on data, reporting, and campaign execution. Create dashboards and insights to monitor customer engagement, expansion rates, and ROI.

• Collaborate with Localization teams to tailor messaging and programs for various regions.

⛳️ Requirements

• A Bachelor's degree in marketing, communication, business, or a related field.

• Over 5 years of experience generating revenue impact through marketing in B2B Enterprise Software.

• Familiarity with ERP and Supply Chain concepts will be advantageous.

• Experience in designing and executing integrated marketing campaigns utilizing tactics such as email, paid advertising, events, and webinars.

• Proven experience in account-based marketing strategies and tactics.

• Advanced understanding of the digital marketing landscape, including emerging technologies and trends, particularly in social and mobile sectors.

• Proficiency in Google Docs, Sheets, and Slides.

• Knowledge of CRM platforms (Salesforce) and email marketing/marketing automation tools is a plus.

• Results-driven mindset.

• Creative and collaborative individual.

• Highly organized with a keen attention to detail.

• Strong written and verbal communication skills.

• Self-motivated with the capacity to adapt and manage multiple tasks.

• Ability to work independently and collaboratively within a matrixed organization.

• Passionate about lead generation, with a track record of driving measurable business outcomes.

• Flexible and enthusiastic about being part of a fast-growing and evolving tech company.

• Confident and composed under pressure, maintaining a calm demeanor.

• International experience is a plus.

• Proficiency in any additional language (French, German, or others) will be advantageous.

🏝️ Benefits

• A virtual-first company culture.

• Occasional travel to a physical office.

• Support for global customer events.

• Opportunities for collaboration with Customer Success, Sales, Business Development, and Product Marketing teams.