Global Clinical Marketing Manager – Patient Care Solutions

This is a fully remote position, open to applicants in Wisconsin.

📋 Description

• Formulate and implement the global clinical marketing strategy to enhance awareness, engagement, adoption, and behavioral transformation among clinical stakeholders.

• Spearhead the clinical solution strategy to demonstrate the integrated value of the PCS portfolio across various care settings and workflows.

• Balance thought leadership (solution-agnostic) with solution-specific clinical marketing to establish credibility and foster adoption.

• Establish success metrics and assess program effectiveness to optimize business results.

• Collaborate with Product Marketing, Product Management, Content & Engagement, Regional Marketing, Clinical teams, and the Chief Medical Office to synchronize strategies and priorities.

• Aid commercialization initiatives by providing clinical expertise to value propositions, messaging, and market entry plans.

• Collaborate on new product introductions by crafting clinical positioning, evidence strategies, and engagement plans.

• Oversee the creation of impactful clinical content and engagement initiatives, including symposiums, webinars, white papers, educational programs, thought leadership campaigns, and industry presence (conferences, associations).

• Work with the cross-functional team to design and implement integrated, omnichannel campaigns and digital engagement strategies.

• Contribute to the development of the PCS brand narrative across clinical audiences and care pathways.

• Create clinical personas and customer journey maps to inform engagement strategies.

• Collect and synthesize insights from advisory boards, market research, customer interactions, and KOL engagement.

• Identify unmet needs and changing customer preferences to guide marketing and portfolio strategies.

• Collaborate with internal stakeholders to create and execute clinical evidence generation plans, claims and publication strategies, and health economics and outcomes research (HEOR).

• Assist in disseminating scientific evidence and clinical publications to enhance differentiation and credibility.

• Monitor competitive evidence and claims to find opportunities for differentiation.

• Design and deliver both accredited and non-accredited educational programs to strengthen ties with clinical stakeholders, ensuring that content is evidence-based, relevant, and aligned with evolving standards of care.

• Position the organization as a trusted clinical partner through continuous thought leadership initiatives, including publications, advisory boards, speaking engagements, and collaboration with key opinion leaders.

• Create strategic educational roadmaps that address clinical practice gaps, support product adoption, and improve patient outcomes.

• Collaborate across functions with medical, regulatory, and commercial teams to ensure compliant, high-impact educational offerings.

• Build and nurture relationships with key opinion leaders (KOLs), academic institutions, healthcare organizations, and professional societies.

• Expand and sustain the global KOL network.

• Identify strategic partnerships and co-development opportunities.

⛳️ Requirements

• A bachelor's degree in Marketing, Business, Life Sciences, Healthcare, or a related field is required; an advanced degree is preferred.

• At least 7 years of experience in clinically oriented marketing, healthcare marketing, clinical program leadership, or related healthcare industry roles.

• Experience in or closely supporting clinical care environments, with a direct understanding of patient care delivery, clinician decision-making, and operational challenges across various healthcare settings.

• Strong comprehension of healthcare delivery, clinical workflows, and customer needs across care environments.

• Fundamental knowledge of clinical trial methodology, evidence generation, claims substantiation, and health economics; ability to interpret and assist in developing clinical presentations, publications, and value communications.

• Proven capability to gather customer insights and translate them into effective marketing strategies and commercial outcomes.

• Established ability to operate successfully within a matrixed organization and manage both internal and external stakeholders effectively.

• Demonstrated skill in leading projects, navigating ambiguity, and driving cross-functional alignment.

• Solid understanding of marketing strategy, content development, customer engagement, and commercialization principles.

• A passion for clinical science, customer-centered innovation, and achieving measurable business impact.

• Analytical by nature with strong organizational, communication, presentation, prioritization, and problem-solving capabilities.

🏝️ Benefits

• Medical

• Dental

• Vision

• Paid time off

• A 401(k) plan with employee and company contribution opportunities

• Life insurance

• Disability insurance

• Accident insurance

• Tuition reimbursement