Global Account Based Marketing Director

This is a fully remote position, open to applicants in Washington.

📋 Description

• Take ownership and lead the strategy for targeted, personalized ABM initiatives aimed at acquiring and expanding high-value accounts.

• Develop, scale, and operationalize an ABM engine that integrates brand, demand, and sales into a cohesive strategy at both global and regional levels.

• Oversee the design and implementation of Smartsheet's ABM strategy, ensuring alignment with overall marketing and sales objectives.

• Advocate for ABM and share performance insights across Marketing and Sales leadership to foster strategic alignment and a clear understanding of approaches and outcomes.

• Meet account and segment pipeline and engagement targets through effective account-based marketing strategies and tactics.

• Craft highly relevant messaging tailored for individual accounts and account clusters.

• Develop and implement integrated ABM programs utilizing insights, digital marketing, email, prospecting, direct mail, events, and customized web tactics.

• Collaborate closely with Sales, SDRs, Field Marketing, Corporate Marketing, and Product Marketing teams to coordinate 1:1 and 1:Few account messaging, outreach, and engagement.

• Leverage predictive marketing, CRM, and marketing automation tools to oversee and enhance ABM outreach efforts.

• Evaluate ABM program performance by defining and tracking key performance metrics and measuring ROI to continually refine the ABM strategy.

• Equip sales teams with relevant playbooks, collateral, and training to maximize the impact of the program.

• Work in conjunction with client-facing teams to gather feedback, adjust tactics, and synchronize outreach initiatives.

• Collaborate across Marketing (Product, Content, Digital, Field, etc.) to integrate ABM best practices into global campaigns, launches, and customer expansion efforts.

• Perform other duties as assigned.

⛳️ Requirements

• Over 12 years of experience in B2B Marketing.

• More than 5 years of experience specifically in focused ABM marketing.

• Extensive B2B marketing experience across various mediums, including developing messaging platforms and crafting persuasive copy for email, direct mail, digital ads, SDR scripts, and marketing materials.

• Strong strategic thinking and planning skills, with the ability to formulate and execute a comprehensive ABM strategy.

• Proficient data analysis and interpretation skills, enabling the identification of trends, opportunities, and challenges within account data.

• Capability to comprehend what matters to various buyer personas, including senior decision-makers, and create tailored messaging and collateral that resonates with them.

• Proven history of designing and scaling multi-channel ABM programs that yield measurable revenue impact.

• In-depth understanding of sales alignment, buyer journey orchestration, and the relationship between brand, content, and demand.

• Familiarity with ABM intent tools, Salesforce, Marketo, and predictive analytics tools.

• Self-motivated with a proactive "can-do" attitude.

• Ability to assess and tackle complex problems with multiple, evolving variables.

• Excellent communication and influencing skills – must be energetic and passionate with the ability to lead cross-functional teams toward achieving ABM goals.

• Prior experience in leading high-performing teams successfully.

• Results-oriented with a strong focus on performance measurement and analytics.

• Ability to manage multiple projects simultaneously while meeting tight deadlines.

• Must be legally authorized to work in the US on an ongoing basis.

🏝️ Benefits

• Employer-subsidized medical, vision, and dental coverage for full-time employees.

• 401k Match to assist you in saving for your future (50% of your contribution up to the first 6% of your eligible pay).

• Monthly stipend to enhance your work and productivity.

• Flexible Time Away Program, along with Sick Time Off.

• US employees are automatically enrolled in Smartsheet-sponsored life insurance, short-term, and long-term disability plans.

• US employees receive 12 paid holidays each year.

• Up to 24 weeks of Parental Leave.

• Personal paid Volunteer Day to contribute to our community.

• Opportunities for professional growth and development, including access to Udemy online courses.

• Company-funded perks, including a counseling membership, local retail discounts, and your own personal Smartsheet account.

• Teleworking options available from any registered location in the U.S. (specific to the role).