General Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of the comprehensive marketing strategy and implementation for Canada, in alignment with global brand positioning and business goals.

• Oversee the complete campaign management cycle: planning, localized content strategy, asset creation, media purchasing, performance monitoring, and optimization.

• Facilitate the localization of marketing materials — including copy, visuals, and video — ensuring they resonate culturally, are linguistically accurate, and comply with regulations.

• Establish and cultivate relationships with local sales teams, IBs, partners, and KOLs to create in-market strategies that boost brand recognition and drive business growth.

• Act as the main liaison for local agencies and vendors involved in content production, media, and events.

• Perform continuous market research to track trends, competitor activities, client behaviors, and regulatory changes in Canada.

• Define, monitor, and report on key performance indicators such as leads, conversion rates, FTD/FTT, engagement, and brand sentiment.

• Provide actionable insights through weekly and monthly performance reports to Regional and Global Marketing leadership.

• Contribute to wider regional initiatives and cross-market projects as the business landscape evolves.

⛳️ Requirements

• 4–6 years of marketing experience, with a solid foundation in digital marketing, content strategy, or campaign management — both agency and in-house experience are appreciated.

• Demonstrated success in executing and optimizing marketing campaigns that have a measurable impact on brand growth and revenue.

• Experience in fintech, financial services, or a regulated industry is highly desirable. Knowledge of CFDs is essential.

• Strong understanding of the Canadian market, including consumer behavior, competitive dynamics, and regulatory frameworks.

• Proficient with major social media platforms (Facebook, Instagram, YouTube, X/Twitter) and a robust understanding of platform-specific best practices.

• Experience in managing external agencies, vendors, and local partners.

• Strong analytical skills — comfortable navigating campaign KPIs, performance data, and market insights.

• Exceptional written and verbal communication skills in English; proficiency in additional languages relevant to the Canadian market is advantageous.

• Comfortable working cross-functionally within a global, cross-cultural organization.

• Experience in the CFD, Forex, Crypto, or Fintech sectors is a requirement for this role.

🏝️ Benefits

• As official partners of Newcastle United F. C., VT Markets aims to transcend the traditional boundaries of personal finance.

• Through a culture of transparent and objective performance management, we are continually striving for excellence, both individually and collectively.

• Here, collaboration and intrapreneurship are encouraged, empowering everyone to recognize their contribution to strategic business outcomes through their tailored roles.

• Expect personal growth as we aspire to lead this rapidly evolving industry alongside a diverse global team spanning over 15 countries.