General Manager – Psíquicos

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Develop and implement a thorough regional strategy for Psíquicos throughout LATAM and Iberia, advancing the brand’s vision and market growth.

• Take ownership of the brand’s public relations strategy in the region — sourcing and overseeing agencies, securing earned media, and shaping the public narrative across various markets.

• Create and manage the influencer marketing program: identify, negotiate, and foster long-term relationships with creators across diverse languages and cultural contexts.

• Collaborate closely with Ingenio’s marketing teams based in Israel to ensure alignment on brand positioning, campaigns, and performance marketing strategies.

• Act as the local business owner, providing market insights, competitive intelligence, and identifying growth opportunities for leadership.

• Establish a network of regional partners, vendors, and talent that can scale alongside the brand.

• Advocate for the regional customer’s voice, ensuring that product, marketing, and brand decisions are reflective of the cultural realities in each market.

• Keep informed about regional trends, emerging platforms, and competitor activities to guide brand strategy and pinpoint differentiation opportunities.

• Utilize data analysis and consumer insights to facilitate informed commercial decisions and strategic enhancements.

• Track performance metrics against business objectives to enhance outcomes.

• Assume responsibility for regional brand metrics, converting them into actionable goals that promote ongoing growth.

• Collaborate with the President of Barges and Ingenio leadership to determine and manage regional budgets, effectively allocating resources to maximize return on investment.

⛳️ Requirements

• At least 10 years of experience in business and marketing roles, ideally with a blend of brand-building, growth, and commercial responsibilities.

• Demonstrated experience managing brands, regions, or business lines in LATAM and/or Iberian markets.

• Native or fully fluent in Spanish; professional Portuguese is strongly preferred to effectively engage in Brazilian and Portuguese markets.

• Proficient in English at a professional level — daily collaboration with teams in Israel and the US is fundamental to this role.

• Extensive, hands-on experience in PR and influencer marketing within Spanish-speaking markets — established connections with agencies and creators across the region.

• Cross-cultural fluency: proven experience operating across multiple LATAM markets.

• Capable of functioning as an individual contributor with visibility at the C-level — you build, decide, and execute independently.

• Exceptional communication and stakeholder management skills, with the ability to influence and inspire cross-functional teams across different geographies and cultures.

• Exhibit a data-driven approach to commercial leadership, utilizing insights to make informed decisions.

• Entrepreneurial mindset — you excel in rapidly growing environments where the playbook is still being developed.

🏝️ Benefits

• Health insurance

• Professional development opportunities

• Flexible working arrangements