General Manager, Mobile App

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Take charge of and advance the product and marketing growth strategy — spanning from acquisition to retention.

• Lead a cross-functional team: you will assume full responsibility.

• Oversee the Creative Production and User Acquisition team, focusing on Growth Marketing.

• Maintain high energy and focus within the team — be the catalyst for driving results.

• Be accountable for P&L performance and essential growth metrics.

• Analyze product and marketing performance while continuously seeking scalable growth loops.

• Manage the acquisition funnel to ensure sustainable growth in performance marketing channels, particularly focusing on META.

• Handle Backlog Management and Prioritization.

• Develop and refine the monetization model.

• Conduct numerous experiments and tests to swiftly validate hypotheses.

⛳️ Requirements

• At least 3 years of experience in leadership positions such as CPO, CMO, Product Marketing Manager, or Performance Marketing Lead.

• Background in B2C performance marketing (Mobile/Web, Tier-1): with in-depth knowledge of Meta Ads, along with a solid grasp of utilizing Google UAC and TikTok.

• Practical experience in scaling B2C or SaaS products, particularly in the US market.

• Proven track record of owning P&L with a strong emphasis on evaluating team performance and conducting thorough analysis of product and performance marketing metrics.

• Experience in executing growth marketing strategies with a focus on both the US and Europe markets.

• Strong analytical capabilities — ability to interpret data, derive insights, and translate them into actionable steps.

• Experience in leading and inspiring cross-functional teams, with full authority to make decisions and act swiftly.

• Business-oriented mindset — every decision and initiative is driven by measurable impact and tangible business value.

• Strong problem-solving abilities — capable of making quick, data-driven decisions.

• Comfortable navigating fast-paced environments and managing projects from start to finish.

🏝️ Benefits

• A warm and welcoming work environment with a flexible working schedule.

• 20 days of paid time off, along with 12 paid sick days each year.

• Paid national holidays.

• A bonus system.

• Medical insurance and health protection programs, including COVID-19 and dental coverage.

• Opportunities for continuous professional development and growth.