French-Speaking CX Marketing Consultant

This is a fully remote position, open to applicants in Belgium.

📋 Description

• Welcome to Huble 👋, a **HubSpot’s 2024 global partner of the year!** We are a worldwide HubSpot, AI, marketing, and creative consultancy that empowers mid-market and enterprise businesses to move swiftly, adapt intelligently, and innovate freely by centering their operations around HubSpot’s CRM.

• As a Marketing (CX) Consultant, your expertise in marketing strategy and the MarTech landscape at Huble Digital will be essential. This role involves consulting with clients regarding their business and marketing requirements, crafting strategy and technology architecture, configuring technology, and managing change.

• You should possess a proactive mindset, take initiative, and consistently seek new and improved methods of operation. A solution-oriented approach (with experience in both business and marketing), research-driven analysis, and a strong analytical skill set are crucial. You must be a highly motivated individual who flourishes in a fast-paced, agency-style environment and can easily adapt to evolving market and organizational demands. Your passion for your work should inspire those around you.

• Marketing Consulting, Goal Setting & Auditing

• Collaborate with clients to define what success entails and establish metrics aligned with their objectives and complex business needs.

• Quickly grasp client needs, processes, and target audiences.

• Evaluate existing marketing efforts to pinpoint areas for enhancement.

• Analyze and offer best practice recommendations for MarTech.

• Create innovative solutions and apply creative thinking to tackle complex marketing challenges.

• Maintain ongoing consultations with clients to address their challenges and develop solutions to their business issues as part of a backlog.

• Report on overall marketing performance against key KPIs and identify solutions to overcome challenges.

• Cultivate a healthy and productive relationship with clients, ensuring they view you as a “value add” to their business.

• Marketing Strategy / Customer Journey Design

• Develop marketing and customer experience strategies, including but not limited to messaging and positioning, target audience ICP and persona development, journey mapping, and behavioral change design.

• Brief creative, SEO, and Paid Media specialist teams on requirements.

• Guide junior marketing consultants/specialists in launching campaigns and conducting quality assurance.

• Marketing strategies may encompass Inbound Marketing, ABM, Go-To-Market, Always-On, Lead Nurture and Marketing Automation, Event Promotion, Referrals, etc.

• Website CRO Strategy

• Define overarching website objectives, page/navigation architecture, strategic page layouts, document “Jobs To Be Done,” and ensure the website is optimized for target audiences while adhering to CRO best practices.

• Audit current website content to determine what should be retained, updated, removed, or created anew.

• Brief designers and developers, ensuring their outputs align with business and marketing needs.

• Collaborate with SEO specialists to inform SEO requirements.

• Conduct functional testing prior to going live.

• HubSpot / Technology for Marketing Operations

• As part of CRM onboarding, you will consult and workshop with clients to understand and document their marketing operational requirements.

• Marketing Operational Business Process Mapping

• Utilize a “Jobs To Be Done” framework to describe various steps.

• Identify areas for improvement within current marketing operations, such as lead scoring, marketing automation, segmentation, and fully utilizing HubSpot’s features.

• Set up/optimize marketing systems, automation, reports, and migrate existing marketing.

• Communicate setup requirements to Solution Architects, Developers, and Junior Consultants/Specialists.

• If integration with another system is required, communicate requirements to Solution Architects and Developers.

• Conduct functional testing of processes and automation in relation to business requirements.

• Provide training and change management (workshops and process documentation) to ensure the adoption of HubSpot.

⛳️ Requirements

• Relevant tertiary qualification in Marketing or Business Strategy (e.g., BComm Honours, BBusSci in Marketing, Masters in Marketing or Business, etc.) or evidence of ongoing education through other pertinent marketing certifications.

• Excellent command of English with outstanding writing and communication skills.

• 4-6+ years of experience in digital marketing.

• Previous experience in a digital agency/consultancy in a client-facing consulting/specialist role (consulting, solution building, implementation, and training) is a plus.

• Proven track record of developing multiple marketing strategies (Inbound, ABM, Website, Retention, Marketing nurtures, etc.) and managing them from concept to execution.

• Ability to work with clients and perform desk research to create ICP audiences and personas that inform marketing messaging and themes/topics.

• Experience in reporting on digital marketing performance and establishing reporting mechanisms.

• Strong business acumen, not only in marketing but also with a solid understanding of sales and customer service, having collaborated with these functions in a marketing role.

• Experience in developing/running marketing automation programs with a robust understanding of leveraging data for marketing initiatives.

• Previous experience in organizational change management, behavioral science, brand strategy, or GTM strategy would be advantageous.

• Solid knowledge of HubSpot or equivalent systems (e.g., SalesForce, Pardot, Marketo, etc.).

• Certification in HubSpot or equivalent systems (e.g., SalesForce, Pardot, Marketo, etc.) would be a bonus.

• Strong understanding of HubSpot CMS or equivalent CMS (e.g., WordPress, Drupal, Wix, etc.).

• Demonstrable experience in at least two of the following areas, either by directly performing the work or by managing, briefing, and reviewing performance and advising on optimizations:

• SEO/Organic Traffic

• Paid Media (including paid social)

• Email Marketing/Marketing Automation

• Website Strategy/Website CRO

🏝️ Benefits

• 🏥 Benefit from full dental/hospitalization/medical insurance.

• 🌮 Enjoy monthly meal vouchers.

• 🌴 Take advantage of 20 days of annual leave in addition to public holidays. Furthermore, you will be entitled to 12 reduction in work time days.

• 📞 Stay connected with a phone subscription.

• 💻 Work efficiently with a company-provided laptop.

• 🚃 Save on commuting costs with a public transport subscription.

• 💶 Receive an allowance to use as you wish.