Freelance Social Media, Digital Marketing Manager

This is a fully remote position, open to applicants in Latvia.

📋 Description

• Oversee KNIPEX's social media platforms in Lithuania, Latvia, and Estonia, which includes the planning, scheduling, and publishing of content through internal tools on channels like Facebook and Instagram.

• Develop content that is relevant to local audiences and manage community interactions with a strong focus on customer satisfaction.

• Establish and nurture relationships with influencers, collaborators, and local content creators.

• Continuously improve content and marketing campaigns to enhance reach, engagement, and the overall influence of the brand.

• Generate, localize, and refine digital sales and marketing materials in close collaboration with the KNIPEX Digital Marketing Team at headquarters in Germany and representatives in Lithuania, Latvia, and Estonia.

• Assist in online campaigns (e.g., social media, paid advertising, email marketing) for both owned and partner channels, coordinating activities with selected customers and distributors.

• Track and evaluate KPIs related to traffic, conversions, and campaign performance while remaining updated on market trends, competitor actions, and digital best practices in both B2B and B2C settings.

• Additional experience or interest in public relations, including collaborations with media, trade publications, and brand communications.

• Willingness to support and attend relevant trade fairs and industry events within Lithuania, Latvia, and Estonia.

⛳️ Requirements

• Demonstrated experience in digital marketing, social media management, and influencer relations (B2B and/or B2C).

• Comfort in managing performance KPIs.

• Educational background in marketing, communications, sales, or a related field is preferred.

• Proficient language skills: Latvian or Estonian (native or fluent) and strong English abilities.

• Strong digital expertise in content marketing and social media platforms.

• Basic knowledge of MS Office applications, particularly Excel.

• A freelance mindset characterized by high independence, reliability, and a solid understanding of the local market.

• Familiarity with social media management tools, native platform tools (e.g., Meta Business Suite), paid media platforms (e.g., Meta Ads Manager), content planning tools, influencer and monitoring tools, as well as creative and localization tools (e.g., Canva, Adobe Creative Cloud), and video editing tools (e.g., CapCut, Premiere Pro, or similar), along with CRM systems (e.g., Salesforce, HubSpot, or similar).

🏝️ Benefits

• Opportunities for remote work.