Freelance CRM Strategist, French Speaking

This is a fully remote position, open to applicants in Canada.

📋 Description

• Spearhead large-scale, complex HubSpot implementation projects, ensuring they align with both strategic and tactical business objectives.

• Assess and suggest additional services to broaden project scope; provide estimates, guidance, and direction for implementation.

• Remain updated on industry developments and HubSpot’s competitive landscape to keep client strategies innovative.

• Convert client and internal strategies into detailed HubSpot solutions that support marketing, sales, customer success, and operational processes.

• Offer intermediate to advanced configuration of HubSpot's Marketing Hub, Sales Hub, Service Hub, Content Hub, Data Hub, and HubSpot AI.

• Oversee the strategy and setup of native HubSpot integrations (e.g., Salesforce, Microsoft Dynamics, NetSuite), demonstrating expertise in sync rules, field mapping, and conflict resolution.

• Revenue Engine Optimization: Design and execute data schema, custom objects, and property mapping that align with the client’s RevOps strategy.

• Develop and enhance revenue engine components including lead scoring, advanced attribution, and automated marketing-to-sales-to-service transition sequences. Create complex RevOps dashboards that clearly illustrate ROI for stakeholders.

• Data Governance: Apply best practices for data governance, including deduplication logic and hygiene standards to ensure HubSpot remains a reliable single source of truth.

• Deliver training to clients and internal teams on effectively using their customized HubSpot instance; provide ongoing support and troubleshooting assistance.

• Achieve your HubSpot Trainer Certification and assist in onboarding clients to the platform.

• Set up HubSpot instances from the ground up, including custom objects, property mapping, and data schema tailored to client needs.

• Convert business requirements into scalable HubSpot configurations that support the entire customer lifecycle.

• Business Process Mapping: Conduct technical discovery to compare "Current State" and "Future State" processes, identifying technical bottlenecks within the revenue funnel.

• Mentor CRM Specialists and aid Marketing Strategists on intricate projects.

• Collaborate across departments to ensure CRM solutions align with overarching business goals.

• Promote knowledge sharing and process enhancement within the team.

• Monitor and manage project budgets and scope; ensure effective billing rate (EBR) goals are met.

• Collaborate with the internal SmartBug team to guarantee high-quality work delivered to clients.

• Establish and adhere to processes that yield distinct client outcomes and high quality.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

• Technical Experience: At least 5 years of experience in developing complex solutions within the HubSpot platform.

• Proficient written and verbal communication skills in Canadian French, including grammar and spelling.

• Demonstrated experience with the HubSpot software suite and a comprehensive understanding of the HubSpot ecosystem.

• RevOps Expertise: Proven capability to design systems around revenue-generating processes (lead-to-cash, forecasting, and attribution).

• Integration Fluency: Profound understanding of how HubSpot integrates natively with external technology stacks and the capability to manage complex data synchronizations.

• Insight into complementary technologies that clients may utilize within the HubSpot ecosystem.

• Analytical Skills: Strong aptitude for navigating intricate business challenges and translating them into automated technical solutions.

• Outstanding communication, presentation, and interpersonal abilities.

• High level of organization, meticulous attention to detail, and the capacity to manage multiple priorities.

• Proven track record of ensuring high client satisfaction while embodying SmartBug values.

• Strong integrity, work ethic, and professionalism; a passion for client success.

• Experience in a similar role while working remotely is highly preferred.

• HubSpot Trainer Certification, along with certifications in HubSpot Marketing Software, Sales Software, Service Hub, and Revenue Operations.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Flexible work hours and remote work opportunities.

• Ongoing professional development and training programs.

• Comprehensive health and wellness benefits.

• Collaborative and inclusive company culture.