Freelance B2B eCommerce CRO, Product Designer

This is a fully remote position, open to applicants in United States.

📋 Description

• Evaluate customer behavior, website analytics, session recordings, and performance metrics to proactively uncover conversion obstacles and revenue potential.

• Formulate UX hypotheses and suggest enhancements aimed at boosting conversion rates, revenue per visitor, average order value, and other critical eCommerce KPIs.

• Create high-quality, conversion-centric user experiences and interfaces in Figma that are well-structured, documented, and ready for developer execution.

• Enhance essential eCommerce experiences, including navigation, search, category and product pages, cart, checkout, calls to action, product discovery, and additional key customer journeys.

• Collaborate closely with developers and the A/B testing team to transform UX hypotheses into quantifiable experiments.

• Develop variations for A/B and multivariate testing and refine them based on quantitative outcomes and customer interactions.

• Utilize tools such as Google Analytics, Microsoft Clarity, Hotjar, or similar platforms to analyze customer behavior and guide design decisions with data.

• Assess experiment outcomes and convert insights into actionable recommendations for future enhancements.

• Ensure the website delivers a professional, polished, corporate, and trustworthy experience that fosters customer confidence throughout the purchasing process.

• Maintain consistency across design systems, components, layouts, and interaction patterns while continually identifying areas for improvement.

• Work autonomously to recognize and prioritize high-impact opportunities instead of relying solely on assigned design tasks.

• Stay informed about eCommerce UX, conversion optimization, experimentation, and usability best practices, applying relevant insights to RestaurantSupply.com.

⛳️ Requirements

• Over 5 years of professional UX/UI or Product Design experience, with a strong focus on designing for high-traffic eCommerce websites.

• Proven success in designing UX/UI enhancements that have led to measurable improvements in conversion rates, revenue, revenue per visitor, average order value, or other commercial KPIs.

• A compelling portfolio showcasing eCommerce projects that clearly illustrates your personal contributions, design process, experimentation methods, and measurable business results.

• Advanced skills in Figma or similar web-based design and prototyping tools.

• Practical experience with conversion rate optimization (CRO), A/B testing, experimentation, and usability enhancement.

• Familiarity with behavioral and analytics tools such as Google Analytics/GA4, Microsoft Clarity, Hotjar, Optimizely, VWO, or comparable platforms.

• In-depth understanding of eCommerce customer journeys, encompassing product discovery, navigation, search, product detail pages, cart, checkout, and conversion funnels.

• Capable of converting quantitative data, qualitative customer insights, and business objectives into clear UX recommendations and design solutions.

• Experience collaborating closely with developers to ensure designs are technically viable and accurately executed.

• Exceptional attention to detail with a strong emphasis on visual quality, consistency, organization, and documentation.

• Highly self-motivated and adept at proactively identifying opportunities, crafting recommendations, and taking ownership of outcomes.

🏝️ Benefits

• Fully remote work flexibility.

• Flexible part-time schedule.

• Opportunity to engage with a high-traffic, established eCommerce platform.

• Direct access to analytics, behavioral insights, and experimentation opportunities.

• Ability to witness the measurable impact of your designs through A/B testing and performance metrics.

• Close collaboration with development, eCommerce, and experimentation teams.

• Potential for an ongoing freelance relationship based on performance and business requirements.