Fractional Marketing Lead

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Spearhead the long-term growth strategy, establishing the platform as the global leader in anger transformation, shame dynamics, and nervous system dysregulation.

• Design high-trust/high-ticket application funnels, membership frameworks, and supervision pathways for international practitioners.

• Enhance the founder-led brand through strategic content ecosystems, merging YouTube and media presence with SEO and AI visibility.

• Supervise the implementation of scalable CRM and automation infrastructure to support a worldwide network of psychotherapists, coaches, and behavioral specialists.

• Drive team alignment, coordinate specialist agencies, and create robust KPIs to track international scaling and optimize the customer journey.

• Manage the initial rollout in English-speaking regions, followed by a strategic multilingual international expansion.

⛳️ Requirements

• Demonstrated experience as a Fractional CMO or Growth Lead for premium education, certification, or high-level coaching brands.

• Familiarity with behavioral health, psychotherapy, or professional practitioner training sectors.

• Proven success in scaling founder-led brands where trust-based conversion and thought leadership are key drivers.

• Capacity to construct complex "educational ecosystems" rather than merely isolated marketing initiatives.

• Strong expertise in high-ticket funnel design, membership models, and scalable lead generation.

• Alignment with the intricate nature of behavioral transformation and the professional integrity essential in the mental health arena.

• Experience in scaling professional accreditation businesses.

• Marketing high-value, transformative professional journeys.

• Positioning founders as leading experts in their category on an international platform.

• Required Software Skills (Strategic Oversight Level): CRM & Marketing Automation (e.g., Keap, HubSpot, or GoHighLevel), Learning Management Systems (LMS) (e.g., Kajabi, Teachable, or custom-built ecosystems), Analytics & Visibility (Google Analytics, AI-driven visibility tools, and performance tracking).

🏝️ Benefits

• A significant opportunity to scale a globally relevant platform within the emotional well-being sector.

• Direct collaboration with an established authority boasting 30 years of proven effectiveness.

• High-level strategic autonomy and the chance to lead a long-term institutional development.