Fractional Growth Lead

This is a fully remote position, open to applicants in California.

📋 Description

• Develop and sustain a unified source of truth across various platforms (Yelp, Thumbtack, LSA, SEO, Google Maps).

• Monitor metrics across all active channels, determine optimal budget allocation, and provide comprehensive weekly/monthly reports to the founder.

• Manage bi-weekly meetings and the monthly reporting process with the external SEO agency.

• Contribute to the email strategy and guide content direction.

• Spot A/B testing opportunities, suggest conversion enhancements, and monitor results.

• Evaluate performance sources, identify areas with high CPL, and recommend reallocations.

⛳️ Requirements

• Demonstrated experience in growth marketing or digital marketing, preferably for local services, home services, or multi-location businesses.

• Solid understanding of SEO tools (e.g., SEMrush, Ahrefs, Google Search Console).

• Proficient in Google Analytics / GA4 and capable of generating performance reports.

• Experience with at least one of the following: Yelp Ads, Thumbtack Pro, Google LSA.

• Familiarity with WordPress — sufficient to conduct A/B tests and provide CRO recommendations.

• Available for daily overlap from 9am to 12pm PST (full asynchronous work outside of this window).

• Proficient in English — both written and spoken.

🏝️ Benefits

• Fractional engagement beginning at 15–20 hours per week, with a defined and anticipated path to full-time employment within 3 months, contingent upon performance and mutual compatibility.

• Fully remote work environment.

• Direct access to the founder.

• Responsibility from day one.

• A business with genuine traction.