Fractional Chief Marketing Officer

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Develop and implement a robust, growth-oriented marketing strategy; establish brand positioning, value propositions, and messaging frameworks; provide strategic guidance and mentorship to both internal marketing teams and external agencies.

• Design and manage data-driven lead generation and account-based marketing (ABM) campaigns to enhance the sales pipeline; optimize the digital marketing mix across various channels to boost inbound lead flow.

• Enhance the corporate brand's visibility through strategic content marketing, thought leadership publications, public relations, and social media initiatives; oversee the corporate website to ensure optimal performance for client acquisition and employer branding; maintain consistent messaging across all corporate touchpoints.

• Conceptualize and execute high-impact marketing initiatives including webinars, industry events, round tables, and whitepaper releases; collaborate with internal technical leaders to translate complex capabilities into market-facing content.

• Establish, track, and report on key marketing KPIs (including CAC, MQLs, pipeline contribution, and ROMI) to provide ongoing strategic insights to the executive committee.

• Keep abreast of B2B technology trends, evolving buyer personas, and competitive dynamics within the cloud ecosystem to continually refine marketing strategies.

⛳️ Requirements

• A minimum of a Bachelor's degree in Marketing, Business Administration, or a related field is required.

• A Master's degree or MBA is preferable.

• A proven history in roles such as CMO, VP of Marketing, or Head of Marketing.

• Experience in the B2B technology, cloud consulting, or SaaS industries.

• Demonstrated success in building corporate brand awareness and scaling lead-generation efforts.

• A deep understanding of the technology sector, trends in digital transformation, and B2B buyer journeys.

• Strong proficiency in digital marketing strategies, content production, public relations, and event management.

• Highly analytical with excellent problem-solving skills, along with superior presentation, storytelling, and interpersonal abilities.

• Familiarity with modern marketing stacks (HubSpot, Salesforce, Google Analytics, and marketing automation tools).

🏝️ Benefits

• Remote work is available, but candidates must be located in Johannesburg for occasional meetings.