Fractional CFO

This is a fully remote position, open to applicants in Canada, +2 more countries.

📋 Description

• Take full ownership of the company’s financial operations, encompassing cash management, bookkeeping, payments, forecasts, and financial strategy.

• Maintain an up-to-date 13-week cash flow weekly, pinpoint cash troughs, and schedule supplier and purchase-order payments according to the plan.

• Collaborate with the external bookkeeper to close monthly accounts and analyze the P&L against the budget alongside the CEO.

• Ensure timely and accurate processing of contractor payments, supplier and freight invoices, software and credit card expenses, as well as affiliate and creator disbursements.

• Analyze subscription trends, subscription cohorts, and the cash conversion cycle; identify and report any deviations from the established plan.

• Prepare sales tax submissions with the CPA and ensure timely filings for sales tax and corporate tax obligations.

• Enhance credit limits and lines while establishing and overseeing an asset-based lending facility.

• Manage relationships with banks and lenders, overseeing currency exposure in RMB, USD, and CAD for supplier payments.

• Develop and monitor annual and monthly budgets, while controlling fixed costs effectively.

• Present the weekly cash position during leadership meetings and provide the CEO with a monthly finance report.

• Enforce a two-person approval process for all payments and conduct monthly account reconciliations.

• Maintain books that are ready for audit at any time.

• Collaborate with the CPA to structure and manage tax-related matters for new entities.

• Oversee AI finance agents and automations.

⛳️ Requirements

• Fully remote, fractional role: approximately 1-2 days per week (as needed), ongoing, as a contractor.

• Fluent in English.

• Experience as CFO or VP of Finance for at least one DTC ecommerce brand generating $30M+ annually.

• Hands-on experience managing 13-week cash flows, monthly closes with an external bookkeeper, and processing contractor and supplier payments.

• Proficient in reconciling payouts from Shopify and Amazon.

• Understanding of nCPA, MER, LTV, COGS, and inventory cash cycles.

• Capability to create projections for cash flow, subscription cohorts, and cash conversion cycles.

• Experience in establishing or managing an inventory- or receivables-backed credit facility.

• Ability to ensure accurate lender reporting.

• Sales tax experience working alongside a CPA.

• Familiarity with payment processing, including approvals and reconciliations.

• Strong attention to detail, with the ability to identify inaccuracies, duplicate payments, and missed filings.

• Trustworthy and discreet regarding contractor payments, bank access, and owner finances.

• Responsive to cash or payment issues outside of established days.

• Excellent cultural alignment with the company’s values.

• Eagerness to work closely with the founder and contribute to scaling the company.

• Bonus: experience with an inventory-intensive brand importing goods from China.

• Bonus: cross-border experience, such as between the US and Hong Kong.

🏝️ Benefits

• Fully remote work arrangement.

• Fractional schedule of approximately 1–2 days per week, as needed.

• Ongoing contractor engagement.

• Direct collaboration with the founder.

• Significant opportunity to impact the growth of a profitable DTC pet brand from $50M+ towards $100M+.

• Fast-paced, agile, senior team environment.

• Chance to influence a growing company and collaborate with dedicated, hardworking colleagues.