Founding Performance Marketer

This is a fully remote position, open to applicants in India.

📋 Description

• Take ownership and expand paid acquisition initiatives across various platforms, including Google Ads, Meta Ads, TikTok Ads, YouTube, and new digital channels.

• Manage acquisition budgets with a keen focus on metrics such as CAC, conversion rates, activation, retention, and ROAS objectives.

• Design, enhance, and refine landing pages, onboarding funnels, retargeting systems, and customer conversion journeys.

• Carry out rapid experimentation with creatives, messaging, audience segmentation, bidding tactics, and funnel optimization.

• Evaluate campaign performance, attribution analytics, and user interactions to uncover scalable growth possibilities.

• Collaborate with product, design, and content teams to enhance acquisition efficiency and improve user activation results.

• Track and optimize marketing performance metrics, including CTR, CPA, CAC, retention, and LTV.

• Implement and oversee event tracking, pixel integrations, and attribution systems to ensure precise campaign measurement.

• Conduct A/B testing for ads, landing pages, onboarding processes, and user journeys to boost conversion rates.

• Formulate growth strategies and contribute to wider go-to-market initiatives.

• Create dashboards, generate performance reports, and provide actionable insights to leadership.

• Stay informed about emerging trends, changes in advertising platforms, growth methodologies, and best practices in digital marketing.

• Consistently experiment with new channels, creative formats, and acquisition strategies to achieve scalable growth.

⛳️ Requirements

• A minimum of 3 years of practical experience in performance marketing and paid acquisition.

• Strong proficiency in managing campaigns across Google Ads, Meta Ads, TikTok Ads, and other paid marketing channels.

• Demonstrated experience in managing acquisition budgets and achieving measurable growth results.

• An analytical mindset with experience in utilizing data to enhance campaigns and funnels.

• Practical experience with tools such as GA4, Mixpanel, Amplitude, Segment, and other attribution platforms.

• Solid understanding of conversion funnels, user acquisition tactics, and growth marketing principles.

• Experience in A/B testing, pixel implementation, event tracking, and campaign attribution.

• Ability to independently manage campaigns from start to finish with minimal oversight.

• Comfort in working within startup environments that prioritize high ownership and adaptability to changing priorities.

• Strong skills in communication, collaboration, and problem-solving.

• Capability to blend creative thinking with performance-driven execution.

• Experience in marketing consumer products or product-led SaaS offerings is a significant advantage.

• Enthusiasm for experimentation, rapid learning, and scaling high-growth products.

🏝️ Benefits

• Comprehensive health and wellness benefits.

• Flexible working hours and remote work options.

• Opportunities for professional development and growth.

• Engaging team culture with regular team-building activities.

• Competitive salary and performance-based bonuses.