Founding Marketer

This is a fully remote position, open to applicants in New York.

📋 Description

• Define and enhance Nectar's brand, positioning, and category narrative across all platforms, including the website, social media, sales materials, presentations, and press releases.

• Develop and manage the content engine, encompassing blog posts, customer success stories, launch announcements, thought leadership pieces, and point-of-view articles that establish Nectar as the leading voice in social commerce.

• Lead product marketing initiatives for Nectar Agent and future releases, focusing on messaging, naming, packaging, launch strategies, and ongoing adoption efforts.

• Collaborate with the founders on public relations, analyst relations, and earned media opportunities, leveraging our recent launch and transforming every milestone into a category-defining narrative.

• Create a high-impact demand generation engine, overseeing the website, SEO, email marketing, paid experiments, and customer lifecycle strategies to increase inbound pipeline alongside our enterprise sales approach.

• Plan and implement Nectar's event strategy, which includes hosted dinners, participation at conferences such as NRF, Shoptalk, Cannes Lions, and executive roundtables with brand leaders.

• Develop sales enablement resources, customer case studies, and competitive narratives to assist our Account Executives in closing enterprise deals more efficiently.

• Collaborate with product and engineering teams to translate the roadmap into engaging external narratives and incorporate customer and market feedback into the product development process.

• Establish marketing analytics, attribution, and reporting practices to assess effectiveness and enable continuous improvement.

⛳️ Requirements

• A minimum of 5 years of marketing experience in high-growth B2B SaaS or consumer technology startups, including at least 1 to 2 years in an early-stage (Seed or Series A) environment where you built initiatives from the ground up.

• Proven experience managing multiple marketing functions, including brand, content, demand generation, and product marketing, rather than focusing on just one area.

• Outstanding writing and storytelling abilities, with the capacity to distill complex AI and product concepts into clear, engaging, and opinionated copy.

• Strong understanding of marketing to consumer brands, agencies, or buyers of marketing technology, ideally within sectors like beauty, CPG, retail, or e-commerce.

• Keen instincts for positioning and messaging in a new or emerging category.

• Proactive mindset. You can independently manage launches from start to finish and prefer to launch a campaign this week rather than perfecting it for next quarter.

• Proficient with contemporary AI tools and utilize them regularly to enhance your productivity.

• A high ownership mentality and the ability to thrive in an ambiguous environment with fast-paced cycles and direct feedback from founders.

🏝️ Benefits

• Competitive salary.

• Health, vision, and dental insurance along with a 401(k) matching program.

• Clear opportunities for career advancement as the company grows, including the potential to lead and build a marketing team.

• Complimentary lunch/dinner in the vibrant area of University Ave. in Palo Alto.

• Extensive exposure to cutting-edge AI tools and the chance to influence how brands leverage them.

• A collaborative and ambitious team dedicated to defining a new category of AI-native marketing infrastructure.