Founding Growth Marketer

This is a fully remote position, open to applicants in California.

📋 Description

• Collaborate with the founder to drive consumer acquisition.

• Oversee the daily management of the Meta account, including its structure, audience targeting, bidding strategies, exclusions, scaling, and optimization.

• Create and produce user-generated content (UGC), static images, and short-form videos; craft engaging hooks and maintain a weekly testing schedule.

• Design and evaluate landing pages and the entire funnel from quiz and offer through to checkout and initial session booking.

• Ensure effective tracking and attribution using pixel, CAPI, events, UTMs, post-purchase surveys, and blended customer acquisition cost (CAC) reporting.

• Expand advertising efforts into platforms like Google, YouTube, TikTok, Reddit, newsletters, creators, and affiliates as performance metrics allow.

• Develop SEO and AI-driven search content for the /learn library.

• Manage organic social media presence across Instagram, TikTok, and YouTube Shorts.

• Engage constructively in Reddit and Facebook communities.

• Oversee email and SMS lifecycle marketing from initial click to retention.

• Own and present the dashboard that tracks spend, CPM, CTR, hook rate, CPL, trial initiation, trial-to-paid conversion, channel/cohort CAC, retention, and payback time.

• Continuously automate tasks related to research, drafting, creative variations, reporting, and repetitive account management through the use of scripts, agents, and AI technologies.

⛳️ Requirements

• 2–4 years of experience managing paid social campaigns for consumer products such as D2C, subscription services, or apps.

• Practical experience running a Meta account with actual budget ownership.

• Ability to analyze changes in CAC and articulate necessary corrective measures.

• Proven track record of successful creative testing, including hypothesis formulation, variant creation, and outcome evaluation.

• A mix of creative and analytical skills, encompassing the ability to write compelling hooks and interpret cohort reports.

• Capacity to iterate through weekly creative cycles.

• Familiarity with SEO, content development, or growing social media accounts.

• Strong writing capabilities.

• Personal passion for health, fitness, and behavior change.

• AI-native working style; proficient in leveraging AI for research, drafting, creative variations, reporting, and repetitive tasks.

• Knowledge of Meta Ads Manager, Google, TikTok, YouTube, and Reddit advertising tools.

• Experience with UGC and creator workflows; proficiency in CapCut or similar software; familiarity with AI image and video generation.

• Experience in developing landing pages, quizzes, checkout processes, A/B testing, and conversion rate optimization (CRO).

• Proficient in GA4, Meta Pixel, CAPI, PostHog, post-purchase surveys, and blended CAC reporting.

• Familiarity with Klaviyo for email and SMS marketing.

• Experience with SEO tools and social media platforms.

• Knowledge of Claude and LLM-driven research, copywriting, creative variation, and reporting.

🏝️ Benefits

• Competitive salary package.

• Performance-based bonus linked to acquisition volume at target CAC.

• Energetic work environment where projects are executed swiftly.

• Opportunity to influence product ideas.

• Culture focused on making an impact.

• Purpose-driven work that aids individuals in transforming their lives.