Field & Partner Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and oversee a regional marketing strategy that aligns with Flexera’s corporate objectives, NAM sales priorities, and local market conditions.

• Maintain a dynamic plan that spans over 6 months, driven by pipeline performance, intent data, and market insights.

• Adapt and implement global marketing campaigns, including DGF, ABM, intent-driven, and event-driven initiatives.

• Choose appropriate channels and tactics such as events, webinars, digital marketing, and executive engagement to meet pipeline targets.

• Create programs based on specific metrics and monitor performance from start to finish.

• Develop and activate co-marketing strategies in collaboration with key NAM partners.

• Act as a liaison for partner engagement and collaborative pipeline development.

• Implement the marketing contribution model encompassing pipeline sourced, pipeline influenced, and bookings contribution.

• Track pipeline and bookings, adjusting strategies to maximize ROI.

• Provide SDRs and sales teams with necessary assets, strategies, and follow-up procedures.

• Present marketing plans, results, and recommendations to NAM sales leadership.

• Foster relationships across sales, SDR, partner, customer experience, and product marketing teams.

• Communicate field insights and requirements to the larger marketing organization.

• Identify and manage strategic vendor relationships.

• Negotiate scope, terms, and pricing in collaboration with procurement.

• Oversee budgets, forecast expenditures, and report on ROI.

⛳️ Requirements

• A minimum of 5 years of B2B marketing experience in the technology, software, or SaaS sectors.

• Proven impact in field marketing.

• Strong business insight with the capability to convert sales objectives into quantifiable marketing strategies.

• Experience with ABX/ABM, event marketing, partner marketing, and value-based selling techniques.

• Customer-focused mindset, able to balance pipeline immediacy with buyer experience.

• Familiarity with the NAM partner ecosystem, including VARs, MSPs, GSIs, and hyperscalers.

• Experience in activating partner ecosystems for mutual pipeline development.

• Strong project management skills with a background in conducting integrated campaigns and events from start to finish.

• Experience working alongside SDR/BDR, product marketing, enablement, and partner sales teams.

• Exceptional written and verbal communication skills in English.

• High attention to detail.

• Proficiency in Salesforce, marketing automation platforms like Marketo, webinar tools, and ABM solutions such as 6sense.

• A proactive and resourceful approach, comfortable working in uncertain environments.

• Willingness to travel across NAM as required.

• A bachelor's degree in marketing, business, or communications is preferred.

🏝️ Benefits

• Equal opportunity employer.

• Commitment to diversity, equity, and inclusion initiatives.

• Accommodations available for candidates in need.