Field Marketing Specialist – RoA

This is a fully remote position, open to applicants in Singapore.

📋 Description

• Implement field marketing initiatives aimed at generating leads and accelerating the pipeline, which includes both physical and digital events, webinars, outbound prospecting campaigns, and account-based marketing efforts throughout the ROA region.

• Collaborate closely with the ROA sales team to comprehend pipeline requirements, collect field insights, and guarantee that marketing initiatives are in sync with sales objectives and customer demographics.

• Tailor and modify global and regional campaign messaging, content, and assets for the ROA market, ensuring it resonates with audiences in ASEAN, India, and South Korea.

• Organize and execute in-person events from start to finish — covering venue selection, agency coordination, attendee registration, content creation, F&B logistics, and post-event lead follow-up.

• Initiate and oversee integrated digital campaigns across various channels such as email, social media, paid media (including display and search), and paid advertorials in collaboration with the APJ Campaign Marketing and Digital Marketing teams.

• Assist with account-based marketing (ABM) initiatives, partnering with sales and marketing operations to target key accounts with customized content and campaigns.

• Work in close partnership with the SDR/BDR team to ensure effective lead handoff, alignment on follow-ups, and feedback mechanisms that enhance the quality and conversion rates of marketing-generated leads.

• Monitor, analyze, and report on campaign and program performance using CRM and BI tools, providing regular updates to the Head of Field Marketing, Asia, and key stakeholders regarding ROA marketing outcomes, insights, and achievements.

• Collaborate with marketing operations to manage and refine marketing automation workflows, ensuring accurate data capture and lead routing within Salesforce and Marketo.

• Oversee third-party vendors and agencies to facilitate event execution, content creation, and media placements, ensuring all deliverables meet timelines, budget constraints, and brand standards.

• Contribute to planning documentation by drafting clear and concise project plans, campaign briefs, and post-event reports to keep stakeholders informed and aligned.

⛳️ Requirements

• A minimum of 5 years of experience in B2B field marketing, demand generation, or marketing communications, with a proven ability to execute programs in the ROA market.

• A demonstrated history of planning and executing demand generation activities, including events, digital campaigns, and ABM programs that successfully drive pipeline and lead generation results.

• Practical experience collaborating closely with a sales organization and/or SDR/BDR team to align marketing efforts with revenue objectives.

• Experience in planning and delivering both in-person and virtual events, including the management of agencies, venues, logistics, and post-event follow-up activities.

• Proficiency in marketing automation tools, especially Marketo, and CRM systems, particularly Salesforce.

• Familiarity with Business Intelligence tools such as Tableau or Looker for analyzing and reporting on campaign performance.

• Excellent written and verbal communication skills in English, with the capacity to create clear campaign briefs, project plans, and stakeholder reports.

• Capability to handle multiple simultaneous projects and deadlines while maintaining a high level of organization and attention to detail.

• Ability to collaborate effectively across internal and external teams in a decentralized, cross-functional setting.

• Willingness to travel up to 30% within the ROA region and occasionally across the APJ region.

🏝️ Benefits

• Competitive salary

• Generous time off policies

• Extensive parental and wellness leave

• Healthcare coverage

• Retirement savings plan

• Many benefits may vary by location