Field Marketing Specialist

This is a fully remote position, open to applicants in New York.

📋 Description

• Collaborate with marketing leadership to develop and implement the New England field marketing strategy aimed at driving pipeline growth, enhancing sales opportunities, and fostering customer engagement.

• Establish and nurture strong relationships with key technology partners, securing sponsorship investments and maximizing their participation in regional programs.

• Create content and various marketing materials for digital use and regional events.

• Work alongside sales, engineering, and partners to produce customer-facing content that promotes thought leadership, demand generation, and initiatives for pipeline growth.

• Oversee the entire campaign lifecycle for assigned programs, encompassing audience targeting, messaging, budgeting, execution, lead management, reporting, and pipeline attribution.

• Maintain continuous communication with the sales team regarding new and upcoming marketing activities.

• Design and execute impactful customer experiences, including executive roundtables, thought leadership events, partner programs, and flagship regional conferences.

• Identify new marketing opportunities, emerging market segments, and innovative program concepts that enhance brand awareness and generate a qualified pipeline.

• Collaborate across departments including Sales, Engineering, Corporate Marketing, Alliances, and Operations to ensure smooth program execution and consistent messaging.

• Evaluate campaign performance utilizing Salesforce, Marketo, DOMO, and other marketing technologies to optimize future investments and showcase measurable business impact.

• Act as a trusted marketing advisor to sales teams, proactively suggesting programs and strategies that aid in pipeline generation and account growth.

• Regularly assess industry trends, competitive activities, and customer feedback to inform regional marketing strategies and enhance program effectiveness.

• Promote operational excellence by ensuring projects are completed on schedule, within budget, and aligned with business objectives.

⛳️ Requirements

• Bachelor's degree is preferred.

• 3–5 years of relevant experience.

• Familiarity with Marketo and Salesforce is preferred.

• Required experience in event planning within the Northeast region.

• Proficiency in G Suite and strong spreadsheet skills.

• Demonstrates eagerness to learn and utilize AI-enabled tools.

• Capability to measure and report on the performance of marketing campaigns.

🏝️ Benefits

• Group Medical Insurance options: Zero Deductible PPO Plan or High Deductible Health Plan with HSA.

• Group Dental Insurance: GuidePoint covers 100% of the premium for employees and 75% for family plans.

• 12 corporate holidays along with a Flexible Time Off (FTO) program.

• Generous mobile phone and home internet allowance.

• Eligibility for retirement plan after 2 months during open enrollment.

• Pet Benefit Option.