Field Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Facilitate local awareness and encourage the adoption of Coloplast products by executing and implementing Coloplast Marketing Programs.

• Enhance patient awareness, education, and navigation through the patient journey within designated strategic accounts.

• Collaborate with strategic accounts and ancillary personnel to embrace and execute Coloplast Programs.

• Gain understanding of specified target account lists in conjunction with Therapy Development Specialists.

• Supervise the adoption, implementation, site activation, and continuous follow-up for selected marketing programs.

• Educate target account and ancillary support teams on program roles, logistics, call patterns, incoming call support, call transfers, surgery scheduling assistance, insurance verification, and other services offered.

• Monitor and report standardized program metrics to the Marketing department.

• Build and maintain relationships with healthcare professionals and key practice or office personnel.

• Act as a Marketing ambassador within the designated area or region.

• Support the launch of local products, trade shows, and other engagement events for healthcare professionals.

• Aid in the development of marketing materials for program launches.

• Evaluate new program materials and provide constructive feedback to the Marketing team.

• Collect and communicate customer insights to the Marketing and Sales teams.

• Utilize analytics and strategies for accounts based on marketing data and metrics.

• Travel to meet and train healthcare professionals and customer representatives.

• Adhere to relevant laws, regulations, the AdvaMed Code of Ethics, and company policies.

⛳️ Requirements

• Bachelor's degree (BA or BS).

• Over 3 years of experience in medical technology with a track record of success.

• Entry-level skills in field marketing.

• Skills in reporting, strategic planning, and project management at account, regional, and national levels.

• Strong business acumen and analytical capabilities.

• Awareness of current and emerging trends, technologies, competitors, and markets in the healthcare industry.

• A proactive, high-performance, and results-driven mindset.

• Alignment with Coloplast's Mission, Values, Vision, and Leadership Principles.

• Willingness and capability to travel 40–50% of the time.

🏝️ Benefits

• Comprehensive medical, dental, and vision insurance options.

• Company-sponsored wellness initiatives.

• Mental health support resources.

• Paid leave of absence for eligible events.

• Generous paid parental leave for both birthing and non-birthing parents.

• Competitive 401(k) plan with immediate company match.

• Financial planning services available.

• Corporate discount opportunities.

• Generous paid time off policy.

• Flexible work hours.

• Options for flexible work arrangements may be available.

• Ongoing learning and career development through training programs, mentorship, and tuition reimbursement.

• Recognition initiatives, including peer recognition, bonuses, awards, and special events.

• Team-building experiences.

• Volunteer opportunities.

• Company-sponsored events.