Field Marketing Manager – US

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement the go-to-market strategy for the US market encompassing paid media, content, PR, and acquisition channels.

• Take ownership of US positioning and messaging while building the initial GTM case study.

• Create sales enablement materials and provide the sales team with conversion tools.

• Formulate a comprehensive full-funnel digital marketing strategy that integrates paid, organic, content, and email efforts.

• Establish Kolsquare as a premier US influencer marketing platform through PR, thought leadership, partnerships, and events.

• Adapt blogs, reports, whitepapers, brochures, case studies, website content, and email sequences for US audiences.

• Cultivate relationships with media, industry experts, associations, agencies, and partners within the industry.

• Secure speaking engagements and media opportunities.

• Execute localized lead-generation campaigns and monitor KPIs for continuous improvement.

• Organize and execute local events, engaging with influencer marketing communities and ambassadors.

• Oversee local PR initiatives, pitch content to media, and keep track of market and competitor trends.

⛳️ Requirements

• Over 8 years of senior-level experience in marketing or brand management.

• Preferably experienced in Influencer Marketing or SaaS Martech.

• Comprehensive understanding of the US influencer marketing and media landscape.

• Established network within the US influencer marketing and media ecosystem.

• Strong background in positioning, communications, and sales enablement.

• Proven experience in defining and executing GTM strategies through advertisements, content, and acquisition channels.

• Extensive digital marketing experience across paid, organic, content, and email platforms.

• Well-connected with relevant US media, influencers, and agencies.

• Experience in commercially driven demand generation and supporting sales initiatives.

• Familiarity with creating marketing and sales enablement materials.

• Experience in organizing both external and owned events.

• Comfortable with public speaking at events and webinars.

• Ability to work remotely while collaborating with the main team based in Europe, while residing on the US East Coast.

• A proactive self-starter, adaptable in a dynamic international setting.

🏝️ Benefits

• Fully remote work options with European hubs and 400+ coworking spaces globally.

• Monthly and quarterly in-person highlights for team-building activities.

• Compensation package that reflects the market, independent of location.

• Stability and resources of a profitable group combined with the agility of a scale-up.

• Ongoing training opportunities.

• Support for career development.