Field Marketing Manager – OH Valley

This is a fully remote position, open to applicants in Ohio.

📋 Description

• Plan, oversee, and implement field marketing initiatives throughout the Central region, including customer events, executive programs, conferences, sponsorships, and partner interactions.

• Create regional marketing strategies that align with revenue targets and overall company objectives.

• Deliver program proposals, campaign updates, post-event summaries, and performance metrics to leadership.

• Handle all logistics related to events, such as venue selection, contracts, catering, shipping, audiovisual needs, signage, promotional items, and communication with attendees.

• Work in conjunction with Sales, Business Development Representatives (BDRs), and Partner Marketing to enhance event participation and follow-up after events.

• Assess program success through pipeline influence, engagement metrics, return on investment (ROI), and sponsorship performance.

• Maintain the Field Marketing calendar to ensure accurate tracking and communication of events, sponsorships, campaigns, and deadlines.

• Assist in national marketing efforts by coordinating logistics, managing sponsorship deliverables, and handling partner communications.

• Oversee marketing budgets, vendor invoices, and expense tracking.

• Create executive presentations, reporting dashboards, and program summaries using Excel and PowerPoint.

• Prepare internal documents such as event briefs, strategy papers, and post-event evaluations.

• Offer proactive operational support to guarantee flawless execution of programs.

• Collaborate closely with the Partner Marketing team to synchronize sponsorship strategies and optimize Market Development Funds (MDF).

• Organize co-branded marketing efforts, partner events, and joint campaigns across the Central region.

• Manage sponsor deliverables, approvals, branding guidelines, and partner communications.

• Develop and nurture relationships with key technology partners and vendors.

• Work alongside the Digital Marketing team to ensure that event campaigns, landing pages, email communications, graphics, and digital assets meet campaign goals and brand standards.

• Provide strategic guidance for campaign messaging, customer journeys, and event communications.

• Assist with HubSpot campaign execution, including landing pages, forms, and workflows.

• Utilize AI-driven tools like ChatGPT and other emerging technologies to enhance content creation, campaign execution, and operational efficiency.

• Implement marketing programs with meticulous attention to detail from inception to conclusion.

• Identify opportunities to streamline workflows, boost efficiency, and expand regional marketing efforts.

• Ensure robust communication among Marketing, Sales, Partner teams, and external vendors.

• Continuously assess program performance and make improvements based on data and feedback.

• Maintain flexibility to accommodate occasional evening and weekend events as required by business needs.

⛳️ Requirements

• Over 5 years of experience in Field Marketing, Event Marketing, Partner Marketing, or B2B Marketing.

• Proven experience in managing end-to-end event planning and regional marketing programs.

• Background in the technology, VAR, IT services, cybersecurity, or channel partner ecosystem is preferred.

• Strong project management and organizational abilities with a keen eye for detail.

• Proficient in Microsoft Excel and PowerPoint.

• Experience in managing marketing budgets and evaluating program ROI.

• Excellent written, verbal, and presentation communication capabilities.

• Strong skills in relationship-building with internal teams, customers, and technology partners.

• Ability to juggle multiple priorities in a dynamic, high-growth environment.

• Willingness to travel approximately 40–50% within the Central region.

🏝️ Benefits

• Unlimited Paid Time Off (PTO).

• Incentive compensation plans available for all employees.

• Company-funded contributions to 401k plans.

• Zero-cost health insurance fully covered by the employer.

• Annual reimbursement for Bring Your Own Device (BYOD) up to $500.

• Paid Parental Leave.

• A transparent and candid culture with 1:1 coaching, performance reviews, and a consistent feedback loop.

• A quirky, diverse, respectful, and high-performing team that you’ll be eager to collaborate with!