Field Marketing Manager – Nordics, Benelux

This is a fully remote position, open to applicants in Denmark.

📋 Description

• Design and implement comprehensive quarterly marketing strategies that align with pipeline and revenue objectives for the Nordic & Benelux regions.

• Foster full-funnel demand generation targeting priority accounts and key market segments.

• Ensure that marketing initiatives are closely coordinated with regional sales priorities and account strategies.

• Execute a variety of field marketing programs, including executive roundtables, events hosted by Chainguard, industry conferences, webinars, and partner activations.

• Tailor and enhance global campaigns to engage regional audiences, including security leaders, platform engineers, and DevOps teams.

• Utilize digital marketing and Account-Based Marketing (ABM) strategies to boost engagement and pipeline impact.

• Collaborate with Sales teams to identify and activate Tier 1 and strategic accounts.

• Develop targeted, multi-touch campaigns that facilitate complex enterprise buying processes.

• Create personalized engagement strategies that expedite opportunities through the sales funnel.

• Serve as a trusted marketing partner to Regional Directors, Sales teams, and Business Development Representatives (BDRs).

• Coordinate on Go-To-Market (GTM) priorities, territory planning, and campaign execution.

• Assist Sales with messaging, programs, and tools that enhance conversion rates and pipeline velocity.

• Partner with cloud, channel, and technology collaborators to co-develop and implement joint campaigns.

• Work closely with Partner Sales to establish scalable Go-To-Market partnership opportunities in the Nordics & Benelux region.

• Expand regional reach through strategic alliances and ecosystem engagement.

• Support pan-EMEA campaigns, events, and strategic initiatives.

• Provide regional insights and market feedback to refine messaging, positioning, and campaign efficacy across EMEA.

• Monitor and analyze pipeline contribution, engagement, and ROI metrics.

• Leverage performance insights to consistently optimize programs and investment decisions.

• Develop scalable processes and frameworks to facilitate regional growth.

⛳️ Requirements

• Over 5 years of experience in field marketing, demand generation, or regional marketing within the B2B technology sector (preferably in security, cloud, or developer tools).

• Proven track record in developing and executing regional marketing programs in the Nordic and/or Benelux markets.

• Strong collaborative skills with Sales, Sales Development Representatives (SDRs), Partnerships, and cross-functional teams to achieve measurable pipeline results.

• Knowledge of the cloud-native, DevSecOps, or software supply chain security landscape is highly desirable.

• Data-driven approach with experience in utilizing marketing metrics, attribution, and insights to inform strategy and optimization.

• Exceptional communication and stakeholder management abilities, capable of influencing at various organizational levels.

• A proactive mindset with the ability to thrive in a fast-paced, high-growth setting.

• Willingness to travel approximately 20–25% within the region for events, partner engagement, and team collaboration.

🏝️ Benefits

• Flexible & Remote-First Culture: Enjoy remote work with opportunities for team meetups, bi-annual destination summits, and a monthly stipend for coworking spaces, phone, and internet expenses.

• Our Approach to Equity: Receive stock options upon hiring and promotion, with the chance to engage in secondary offerings and a generous 10-year period to exercise your options (yes, that's correct: 10 years!).

• 100% Covered Health Insurance: We fully cover your health, vision, and dental insurance premiums for you and your dependents, ensuring nothing is deducted from your paycheck.

• ∞ Flexible Time Off: Take the necessary time you need – to perform at your best, we recognize the importance of recharging and resetting.

• 18 Weeks Paid Parental Leave: We provide 18 weeks for birthing parents and 12 weeks for non-birthing parents, with the flexibility to use it all at once or spread it throughout your child's first year.